The Future of Co-Living
Co-living’s global appeal is growing alongside rents and housing shortages. Once limited to young people seeking flexibility and friendship, the sector now welcomes a wide range of residents, including families, university students, mature individuals and digital nomads. We explore how brands can leverage co-living’s rising allure to resonate with consumers’ evolved housing priorities.
Co-living’s Flexible, Upscale & Eco Future
Space for the Whole Family
Sophisticated Student Housing
Medium-Term Solutions for Not-Quite Locals
Although co-living isn’t new – we’ve been following the phenomenon since 2015 – interest from consumers and brands has intensified because of increasing housing costs. For consumers, co-living can offer a flexible (and more affordable) way to access a local network, sustainable housing and upscale shared amenities.
Although co-living isn’t new – we’ve been following the phenomenon since 2015 – interest from consumers and brands has intensified because of increasing housing costs. For consumers, co-living can offer a flexible (and more affordable) way to access a local network, sustainable housing and upscale shared amenities.
Summary
Co-living’s Flexible, Upscale & Eco Future | Although co-living isn’t new – we’ve been following the phenomenon since 2015 – interest from consumers and brands has intensified because of increasing housing costs. For consumers, co-living can offer a flexible (and more affordable) way to access a local network, sustainable housing and upscale shared amenities. |
Space for the Whole Family | As the number of co-living spaces multiplies, shrewd companies are expanding their services to cater for a broader range of occupants. Family-focused options with intergenerational benefits could entice people looking to share caregiving responsibilities. But while this model is popular in Scandinavia, emerging brands are just starting to find success in other western markets. |
Sophisticated Student Housing | Despite co-living’s similarities to student housing, new brands are designing residences hyper-tailored to university-goers’ needs. In urban areas, it’s a strategy that can help preserve housing stock for locals. Elsewhere, the model can be adapted to give students more independence and an identity outside of institution-operated halls. |
Medium-Term Solutions for Not-Quite Locals | Flexible work schedules have made digital nomadism accessible to more people, as detailed in Meet the Anywhere Citizens. While co-living’s flexibility casts it as an attractive option for medium-term stays, new models aim to enmesh visitors into the community fabric with spaces for nomads and locals to mingle. |
The Future of Co-Living
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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