The Future of Co-Living

Published 04 October 2023

Authors

8 min read

Co-living’s global appeal is growing alongside rents and housing shortages. Once limited to young people seeking flexibility and friendship, the sector now welcomes a wide range of residents, including families, university students, mature individuals and digital nomads. We explore how brands can leverage co-living’s rising allure to resonate with consumers’ evolved housing priorities.

Co-living’s Flexible, Upscale & Eco Future

Space for the Whole Family

Sophisticated Student Housing

Medium-Term Solutions for Not-Quite Locals

Although co-living isn’t new – we’ve been following the phenomenon since 2015 – interest from consumers and brands has intensified because of increasing housing costs. For consumers, co-living can offer a flexible (and more affordable) way to access a local network, sustainable housing and upscale shared amenities.

Jump to section

As the number of co-living spaces multiplies, shrewd companies are expanding their services to cater for a broader range of occupants. Family-focused options with intergenerational benefits could entice people looking to share caregiving responsibilities. But while this model is popular in Scandinavia, emerging brands are just starting to find success in other western markets.

Jump to section

Despite co-living’s similarities to student housing, new brands are designing residences hyper-tailored to university-goers’ needs. In urban areas, it’s a strategy that can help preserve housing stock for locals. Elsewhere, the model can be adapted to give students more independence and an identity outside of institution-operated halls.

Jump to section

Flexible work schedules have made digital nomadism accessible to more people, as detailed in Meet the Anywhere Citizens. While co-living’s flexibility casts it as an attractive option for medium-term stays, new models aim to enmesh visitors into the community fabric with spaces for nomads and locals to mingle.

The Future of Co-Living

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Topics

Cities & Neighbourhoods

Cost of Living

Home & Interiors

Parenting & Families

Work & Education

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Membership