While the share of Christians globally continues to decline as more people become religiously unaffiliated, there’s evidence of belief regenerating in parts of the west: adult baptisms are rising, and Bible sales are booming – in the UK, 2025 sales represented a 134% increase since 2019 (SPCK Group, 2026).

The renewed interest in Christianity is largely led by young people in countries including the UK, the US, France and Sweden. Globally, 18- to 24-year-olds engage with the Bible more frequently than any other age group (Patmos, 2025).

A sociological sea change is under way: while women were traditionally more religious on average, much of the current youthful interest in Christianity comes from men – a response to their converging challenges and the absence of relevant-feeling guidance.

Younger Christians are embracing active engagement and, in some cases, more demanding forms of the faith (like Orthodox Christianity, which requires frequent confession and fasting). “I think young people really do want to be challenged by a faith that demands a lot in terms of lifestyle,” says Ryan Burge, an American political scientist and former pastor. 

Some non-religious people are increasingly open to and curious about Christian teachings – ‘test-driving’ the Bible and other Christian media (like the popular TV series The Chosen) to find insights that resonate.

Christianity and biblical stories are becoming more visible and, consequently, more accepted in culture and media (including pop music and TV). “Christian music is everywhere now – whether you realise it or not,” reported The Wall Street Journal in November 2025. And a spate of “bingeable Bible shows” have attracted TV audiences.    

Spirituality is increasingly considered core to wellbeing (see Seeking Spiritual Wellness Rituals in 10 Wellness Trends to Watch: 2025). Recognising that hunger for community, a sense of hope and other factors underpinning wellbeing are driving interest, Christian organisations are highlighting the benefits of religious practice.

Many who don’t identify with Christianity or any organised religion nonetheless embrace some key beliefs and behaviours. For instance, 23% of religiously unaffiliated Americans say the Bible is very or somewhat important to them (Pew, 2025). Increasingly, people are looking to flourish with the help of spiritual practices or experiences that mirror what religion traditionally provides.