1. Signs of a Christian Comeback
2. The Youth Surge
3. Religion’s New Gender Divide
4. A More Committed Faith
5. Rise of the Christian-Curious
6. Faith Surfacing in Culture
7. Making the Wellbeing Connection
8. Embracing Religion-Adjacent Behaviours
While the share of Christians globally continues to decline as more people become religiously unaffiliated, there’s evidence of belief regenerating in parts of the west: churchgoing is rebounding in the UK, adult baptisms are rising in France, and sales of the Bible are booming in the US (one Christian publisher saw 2024 sales jump by 30%).
While the share of Christians globally continues to decline as more people become religiously unaffiliated, there’s evidence of belief regenerating in parts of the west: churchgoing is rebounding in the UK, adult baptisms are rising in France, and sales of the Bible are booming in the US (one Christian publisher saw 2024 sales jump by 30%).
Summary
1. Signs of a Christian Comeback | While the share of Christians globally continues to decline as more people become religiously unaffiliated, there’s evidence of belief regenerating in parts of the west: churchgoing is rebounding in the UK, adult baptisms are rising in France, and sales of the Bible are booming in the US (one Christian publisher saw 2024 sales jump by 30%). |
2. The Youth Surge | The renewed interest in Christianity is largely led by young people in countries including the UK, the US, France and Sweden. Globally, 18- to 24-year-olds engage with the Bible more frequently than any other age group (Patmos, 2025). |
3. Religion’s New Gender Divide | A sociological sea change is under way: while women were traditionally more religious on average, much of the current youthful interest in Christianity comes from men – a response to their converging challenges and the absence of relevant-feeling guidance. |
4. A More Committed Faith | Younger Christians are embracing active engagement and, in some cases, more demanding forms of the faith (like Orthodox Christianity, which requires frequent confession and fasting). “I think young people really do want to be challenged by a faith that demands a lot in terms of lifestyle,” says Ryan Burge, an American political scientist and former pastor. |
5. Rise of the Christian-Curious | Some non-religious people are increasingly open to and curious about Christian teachings – ‘test-driving’ the Bible and other Christian media (like the popular TV series The Chosen) to find insights that resonate. In the UK, 36% of 18- to 24-year-olds express interest in learning more about the Bible, up from 23% in 2018 (Bible Society, 2025). |
6. Faith Surfacing in Culture | Christianity and biblical stories are becoming more visible and, consequently, more accepted in culture and media (including pop music and TV). “Having a Christian faith is again being normalised and is arguably even culturally attractive,” reports the UK’s Bible Society, finding that nearly a third of 18- to 24-year-olds would be happy to be seen reading the Bible in public. |
7. Making the Wellbeing Connection | Spirituality is increasingly considered core to wellbeing (see Seeking Spiritual Wellness Rituals in 10 Wellness Trends to Watch: 2025). Recognising that hunger for community, a sense of hope and other factors underpinning wellbeing are driving interest, Christian organisations are highlighting the benefits of religious practice. |
8. Embracing Religion-Adjacent Behaviours | Many who don’t identify with Christianity or any organised religion nonetheless embrace some key beliefs and behaviours. Increasingly, people are looking to flourish with the help of spiritual practices or experiences that mirror what religion traditionally provides. |
Finding Faith: 8 Key Shifts in Contemporary Christianity


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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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