
Published 06 October 2025
Over the next year, the wealth gap between the rich and everyone else will intensify, leading the experiences and behaviours that constitute luxury to become increasingly rarified and aspirational. Globally, 84% of people say that the gap between the rich and poor is either a very big problem (54%) or a moderately big problem (30%) in their country (Pew, 2025).



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The