The Need for Nature

Published 12 March 2026

Author

8 min read

Safeguarding nature is an increasingly widespread priority – from biophilic urban design to wellbeing-minded outdoor initiatives. With biodiversity loss already costing the global economy $430bn annually (Ceres, 2025), brands that actively invest in preserving nature, and increasing consumer engagement with it, are finding both loyalty and long-term commercial opportunity. Stylus explores the services and spaces leading the charge.

New Measures for Protecting Ecosystems

Wild Wellbeing & Healing

Rethinking Outdoor Spaces & Places

Globally, 74% of people are concerned about the impacts of climate change in their country (Ipsos, 2025), while 84% say that protecting nature matters more than economic growth (Green Economy Coalition, 2025). This growing prioritisation of nature is leading consumers, governments and businesses alike to adopt more conservation-minded behaviours.

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Many consumers now see the outdoors as an essential part of their health and wellbeing – a mentality we detail in Wellbeing Futures: Tools for Better Living. As demand grows for therapeutic nature experiences, spiritual connection and outdoor wellness practices, consumers are also developing a deeper understanding of the need to protect the natural spaces they rely on.

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Cities are rethinking how nature is embedded into everyday life to benefit residents. Urban planners are integrating forests, waterways and rewilded landscapes into new developments to boost resilience and biodiversity. From eco‑cities to floating parks, nature is increasingly becoming a core feature of urban design. For more, see Consumer Attitudes: Solutions for the New Climate Era.

The Need for Nature

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Topics

Cities & Neighbourhoods

Health & Wellness

Leisure

Outdoors

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