The Longevity Transformation: Global Wellness Summit 2025
By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The Global Wellness Summit (November 18-21, Dubai) brought together wellness and medical professionals to discuss how burgeoning markets like the Middle East, longevity interventions and cutting-edge medical research are driving this expansion. We reveal the habits poised to shape wellbeing in 2026 and beyond.
The Middle East’s Rising Wellness Market & Consumers
Wellness & Longevity Converge
Cultural Wellness’s Coming Moment
The Middle East and North Africa region boasts one of the world’s fastest-growing wellness markets – worth over $190bn in 2024, up by 8.5% year-on-year (GWI, 2025). Local speakers highlighted property and tourism projects driving regional momentum. But panellists also acknowledged persistent health challenges, including rising obesity and diabetes rates, signalling that wellness basics still need deeper integration into daily life.
The Middle East and North Africa region boasts one of the world’s fastest-growing wellness markets – worth over $190bn in 2024, up by 8.5% year-on-year (GWI, 2025). Local speakers highlighted property and tourism projects driving regional momentum. But panellists also acknowledged persistent health challenges, including rising obesity and diabetes rates, signalling that wellness basics still need deeper integration into daily life.
Summary
The Middle East’s Rising Wellness Market & Consumers | The Middle East and North Africa region boasts one of the world’s fastest-growing wellness markets – worth over $190bn in 2024, up by 8.5% year-on-year (GWI, 2025). Local speakers highlighted property and tourism projects driving regional momentum. But panellists also acknowledged persistent health challenges, including rising obesity and diabetes rates, signalling that wellness basics still need deeper integration into daily life. |
Wellness & Longevity Converge | By 2030, the global longevity market is expected to reach $8tn, up from $5.3tn in 2023 – a shift poised to reshape the wellness sector (UBS, 2025). “Wellness is the ideal target market for longevity businesses, and the medical expertise coming into the wellness arena is […] bringing science and evidence-based results,” said Susie Ellis, Global Wellness Summit’s chief executive. |
Cultural Wellness’s Coming Moment | Speakers argued that as people live longer, the need for a motivating, inspiring purpose will become increasingly important. Whether opting for spirituality or the arts, “people want more” from wellness, said London-based wellbeing strategist Ramy Elnagar. “They want [brands] to get close to them and touch their behaviour. They want to be transformed.” |
The Longevity Transformation: Global Wellness Summit 2025
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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