The Longevity Transformation: Global Wellness Summit 2025

Published 05 December 2025

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12 min read

By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The Global Wellness Summit (November 18-21, Dubai) brought together wellness and medical professionals to discuss how burgeoning markets like the Middle East, longevity interventions and cutting-edge medical research are driving this expansion. We reveal the habits poised to shape wellbeing in 2026 and beyond.

The Middle East’s Rising Wellness Market & Consumers

Wellness & Longevity Converge

Cultural Wellness’s Coming Moment

The Middle East and North Africa region boasts one of the world’s fastest-growing wellness markets – worth over $190bn in 2024, up by 8.5% year-on-year (GWI, 2025). Local speakers highlighted property and tourism projects driving regional momentum. But panellists also acknowledged persistent health challenges, including rising obesity and diabetes rates, signalling that wellness basics still need deeper integration into daily life.

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By 2030, the global longevity market is expected to reach $8tn, up from $5.3tn in 2023 – a shift poised to reshape the wellness sector (UBS, 2025). “Wellness is the ideal target market for longevity businesses, and the medical expertise coming into the wellness arena is […] bringing science and evidence-based results,” said Susie Ellis, Global Wellness Summit’s chief executive.

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Speakers argued that as people live longer, the need for a motivating, inspiring purpose will become increasingly important. Whether opting for spirituality or the arts, “people want more” from wellness, said London-based wellbeing strategist Ramy Elnagar. “They want [brands] to get close to them and touch their behaviour. They want to be transformed.”

The Longevity Transformation: Global Wellness Summit 2025

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Health & Wellness

Sports & Leisure

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