Published 17 November 2025

18 min read

How can consumers thrive amid the myriad challenges to their emotional health and quality of life? We dissect four factors increasingly essential to modern wellbeing: anti-ease (embracing friction and discomfort); meaningful pleasures (positive pursuits and daily joys); crucial connections (friendship, recognition and community); and essential escape (digital reprieve and rejuvenation in nature).

Anti-Ease: Embracing Friction, Discomfort & Risk

Crucial Connections: Forging Recognition, Friendship & Community

Essential Escape: Digital Reprieve, Outdoor Rejuvenation & Rest

Pursuing Meaningful Pleasures & Daily Joys

There’s growing recognition that the technology-enabled ability to lead an efficient and largely unchallenging life is stripping out difficult experiences that ultimately enhance wellbeing (by cultivating meaning, resilience and fulfilment). Just as AI delivers next-level convenience, the importance of reintroducing healthy friction, discomfort and risk of failure is coming to the fore.

There’s growing recognition that the technology-enabled ability to lead an efficient and largely unchallenging life is stripping out difficult experiences that ultimately enhance wellbeing (by cultivating meaning, resilience and fulfilment). Just as AI delivers next-level convenience, the importance of reintroducing healthy friction, discomfort and risk of failure is coming to the fore.

Summary

Anti-Ease: Embracing Friction, Discomfort & Risk

There’s growing recognition that the technology-enabled ability to lead an efficient and largely unchallenging life is stripping out difficult experiences that ultimately enhance wellbeing (by cultivating meaning, resilience and fulfilment). Just as AI delivers next-level convenience, the importance of reintroducing healthy friction, discomfort and risk of failure is coming to the fore.

Crucial Connections: Forging Recognition, Friendship & Community

Connection is crucial to wellbeing, making the current social recession both an urgent issue and a fast-growing opportunity for brands, employers and civic organisations. We highlight new initiatives and influencers addressing friendship, local community, and the importance of feeling valued and seen. For insights into how environments can foster belonging and social bonds, see our Spotlight series Spaces: Cultivating Connection.

Essential Escape: Digital Reprieve, Outdoor Rejuvenation & Rest

People are seeking wellbeing by disconnecting – both literally (by more consciously striving for digital balance, especially for children) and by taking breaks from their everyday frenzy. Finding rejuvenation in nature is becoming a more keenly felt need as people act on social media slogans like “less screen time, more green time”.

Pursuing Meaningful Pleasures & Daily Joys

People are more intentionally adding healthy doses of joy and play into daily life as a counter to the more mindless gratification available, the pressures of wellness and hyper-optimisation culture, and modern stress factors. There’s also new determination to live well (think work-life balance) versus hyper-focusing on career, fitness or longevity goals.

Wellbeing Futures: Tools for Better Living

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Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Wellbeing Futures: Tools for Better Living

Wellbeing Futures: Tools for Better Living

Wellbeing Futures: Tools for Better Living

Wellbeing Futures: Tools for Bette...

Wellbeing Futures: Tools for Better Living

How can consumers thrive amid the myriad challenges to their emotional health and quality of life? We dissect four factors increasingly essential to modern wellbeing: anti-ease (embracing friction and discomfort); meaningful pleasures (positive pursuits and daily joys); crucial connections (friendship, recognition and...

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