The Rural Renaissance: New Demographic & Cultural Dynamics
Around the world, people are flocking to the countryside, whether they’re seeking a slower life pace, more time in nature or strong community. This influx is a boon for rural areas, which are implementing innovative programmes to retain current residents and attract new ones. Evolving the pandemic-era city exodus we discussed in New-Era Living, Stylus delves into the pertinent changes making rural living relevant to a new generation.
New Demographics & Dynamics
Fresh Solutions to Old Challenges
A More Bucolic Culture
Rural lifestyles are changing as people relocate from city to countryside – a shift we’ve tracked since our 2019 report Beyond City Limits. These new arrivals want a lower cost of living, better work-life balance and tranquil environment. However, their increasingly diverse outlook is creating demand for new spaces and services.
Rural lifestyles are changing as people relocate from city to countryside – a shift we’ve tracked since our 2019 report Beyond City Limits. These new arrivals want a lower cost of living, better work-life balance and tranquil environment. However, their increasingly diverse outlook is creating demand for new spaces and services.
Summary
New Demographics & Dynamics | Rural lifestyles are changing as people relocate from city to countryside – a shift we’ve tracked since our 2019 report Beyond City Limits. These new arrivals want a lower cost of living, better work-life balance and tranquil environment. However, their increasingly diverse outlook is creating demand for new spaces and services. |
Fresh Solutions to Old Challenges | Despite an influx of residents, many rural areas are struggling with ageing and depopulation. Recent years have seen an upswell in targeted revitalisation efforts including economic development policies, improvements to digital connectivity and streamlined transport connections – all services that promise to increase the resilience and relevancy of rural living. |
A More Bucolic Culture | Rural lifestyles – or a polished version of them – are becoming increasingly mainstream. Farmers are turning into social media icons, while small-town festivals are touted as must-visit events and museums spotlight the countryside’s cultural heritage. This is drawing more tourism and media attention to these areas, increasing local prosperity. |
The Rural Renaissance: New Demographic & Cultural Dynamics
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
