Superzoo 2025: Healthy, Happy & Humanised Pets

Published 25 August 2025

Author

8 min read

By 2032, the global pet market is projected to reach nearly $428bn, up from $273bn in 2025 (Fortune Business Insights, 2025). Some progressive products spurring this growth were showcased at Superzoo 2025 (Las Vegas, August 13-15), which gathered industry-leading, innovative brands. While humanisation remains the overarching trend, it follows ever more nuanced pathways, reflecting the diverse relationships between pets and their owners.

Like Human, Like Pet

Comprehensive Pet Health Management

Lifestyle Concerns for Furry Friends

As pet owners treat their furry companions more like surrogate children – covered in Tomorrow’s Pet-Centric Lifestyles – the dynamics between owners and pets are becoming ever more humanised. Superzoo exhibitors catered for this mindset with designs, certifications and ingredients that transpose human sensibilities – from food to grooming – to furry family members.

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In the US, 93% of owners say it’s either extremely or very important for their pets to live as long as possible, provided they’re healthy (The New Consumer x Coefficient Capital, 2025). This growing interest in safeguarding animal health for the long term is translating into an uptick in sophisticated supplements, monitoring tools and food tailored to specific concerns.

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While owners are already attuned to their pets’ personalities and preferences, Superzoo exhibitors showcased products that reveal a multifaceted understanding of how animals respond to their environment. These products address everything from mental stimulation to temperature regulation to ensure pets remain happy and healthy.

Superzoo 2025: Healthy, Happy & Humanised Pets

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Topics

Food

Health & Wellness

Pets

Vitamins & Supplements

Leisure

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