Superzoo 2025: Healthy, Happy & Humanised Pets
By 2032, the global pet market is projected to reach nearly $428bn, up from $273bn in 2025 (Fortune Business Insights, 2025). Some progressive products spurring this growth were showcased at Superzoo 2025 (Las Vegas, August 13-15), which gathered industry-leading, innovative brands. While humanisation remains the overarching trend, it follows ever more nuanced pathways, reflecting the diverse relationships between pets and their owners.
Like Human, Like Pet
Comprehensive Pet Health Management
Lifestyle Concerns for Furry Friends
As pet owners treat their furry companions more like surrogate children – covered in Tomorrow’s Pet-Centric Lifestyles – the dynamics between owners and pets are becoming ever more humanised. Superzoo exhibitors catered for this mindset with designs, certifications and ingredients that transpose human sensibilities – from food to grooming – to furry family members.
As pet owners treat their furry companions more like surrogate children – covered in Tomorrow’s Pet-Centric Lifestyles – the dynamics between owners and pets are becoming ever more humanised. Superzoo exhibitors catered for this mindset with designs, certifications and ingredients that transpose human sensibilities – from food to grooming – to furry family members.
Summary
Like Human, Like Pet | As pet owners treat their furry companions more like surrogate children – covered in Tomorrow’s Pet-Centric Lifestyles – the dynamics between owners and pets are becoming ever more humanised. Superzoo exhibitors catered for this mindset with designs, certifications and ingredients that transpose human sensibilities – from food to grooming – to furry family members. |
Comprehensive Pet Health Management | In the US, 93% of owners say it’s either extremely or very important for their pets to live as long as possible, provided they’re healthy (The New Consumer x Coefficient Capital, 2025). This growing interest in safeguarding animal health for the long term is translating into an uptick in sophisticated supplements, monitoring tools and food tailored to specific concerns. |
Lifestyle Concerns for Furry Friends | While owners are already attuned to their pets’ personalities and preferences, Superzoo exhibitors showcased products that reveal a multifaceted understanding of how animals respond to their environment. These products address everything from mental stimulation to temperature regulation to ensure pets remain happy and healthy. |
Superzoo 2025: Healthy, Happy & Humanised Pets
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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