
Published 23 June 2025
Globally, pet ownership and spending are skyrocketing as animals take on ever-more important roles in modern lifestyles. Brands are supporting enthusiastic pet parents with products and services that reflect today’s nuanced pet-owner dynamics. From AI-enabled health tracking to pet-centric social spaces, Stylus identifies new opportunities in the burgeoning pet market.
By 2030, the global pet industry is expected to exceed $500bn, up from about $350bn in 2024 (Bloomberg, 2024). This spending is driven by passionate pet owners eager to spoil their furry friends. Meanwhile, the types of pets people adopt are diversifying, with snakes being an increasingly popular choice in China and pigeons trending among young Brits.
By 2030, the global pet industry is expected to exceed $500bn, up from about $350bn in 2024 (Bloomberg, 2024). This spending is driven by passionate pet owners eager to spoil their furry friends. Meanwhile, the types of pets people adopt are diversifying, with snakes being an increasingly popular choice in China and pigeons trending among young Brits.
As consumers become more health-conscious, they’re extending that same care to their furry companions. Inspired by their own wellness priorities, owners are providing their pets with superfood-packed supplements and human-inspired grooming routines. Meanwhile, AI-powered diagnostic tools are helping parents circumvent rising vet costs and gain deeper insight into their pets’ wellbeing.
New lifestyle-driven services are meeting the evolving needs of modern pet parents, who want to blend time with their furry friends and time with their human ones. From malls that invite pets to promenade to elite dog parks-slash-social clubs, these services reflect how deeply integrated pets are in daily routines.



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