Ardent Pet Parents
The New Vet Care Equation
Animal-Inclusive Social Lives
By 2030, the global pet industry is expected to exceed $500bn, up from about $350bn in 2024 (Bloomberg, 2024). This spending is driven by passionate pet owners eager to spoil their furry friends. Meanwhile, the types of pets people adopt are diversifying, with snakes being an increasingly popular choice in China and pigeons trending among young Brits.
By 2030, the global pet industry is expected to exceed $500bn, up from about $350bn in 2024 (Bloomberg, 2024). This spending is driven by passionate pet owners eager to spoil their furry friends. Meanwhile, the types of pets people adopt are diversifying, with snakes being an increasingly popular choice in China and pigeons trending among young Brits.
Summary
Ardent Pet Parents | By 2030, the global pet industry is expected to exceed $500bn, up from about $350bn in 2024 (Bloomberg, 2024). This spending is driven by passionate pet owners eager to spoil their furry friends. Meanwhile, the types of pets people adopt are diversifying, with snakes being an increasingly popular choice in China and pigeons trending among young Brits. |
The New Vet Care Equation | As consumers become more health-conscious, they’re extending that same care to their furry companions. Inspired by their own wellness priorities, owners are providing their pets with superfood-packed supplements and human-inspired grooming routines. Meanwhile, AI-powered diagnostic tools are helping parents circumvent rising vet costs and gain deeper insight into their pets’ wellbeing. |
Animal-Inclusive Social Lives | New lifestyle-driven services are meeting the evolving needs of modern pet parents, who want to blend time with their furry friends and time with their human ones. From malls that invite pets to promenade to elite dog parks-slash-social clubs, these services reflect how deeply integrated pets are in daily routines. |
Tomorrow’s Pet-Centric Lifestyles


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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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