Connecting Through Communal Wellbeing
Bonding Over Interests & Hobbies
The Citizen-Led Gathering Place
Digital Tools Meet Physical Spaces
Research suggests that participating in group wellness and fitness experiences can accelerate social connection. From inclusive racquet sports clubs to social sauna sessions, there’s a global uptick in spaces that reimagine individual health and care routines as community-boosting rituals.
Research suggests that participating in group wellness and fitness experiences can accelerate social connection. From inclusive racquet sports clubs to social sauna sessions, there’s a global uptick in spaces that reimagine individual health and care routines as community-boosting rituals.
Summary
Connecting Through Communal Wellbeing | Research suggests that participating in group wellness and fitness experiences can accelerate social connection. From inclusive racquet sports clubs to social sauna sessions, there’s a global uptick in spaces that reimagine individual health and care routines as community-boosting rituals. |
Bonding Over Interests & Hobbies | Interest-based clubs are proliferating as places for people to participate in the creative, communal activities we feature in The Happy Hobby Boom. Whether hip literature readings or conversational chess games, such events brilliantly stimulate connection. In fact, 84% of American Gen Zers and millennials who have attended such ‘interest-based’ gatherings have developed close friendships as a result (Eventbrite, 2025). |
The Citizen-Led Gathering Place | Increasingly, people are seeking analogue experiences that offer deep human connection. This is stimulating interest in third places – informal social spaces like pubs, cafes and even libraries. However, as traditional iterations of these spaces disappear, consumers are pioneering their own environments that facilitate meaningful real-world contact and build stronger communities through intentional engagement. |
Digital Tools Meet Physical Spaces | As digital fatigue and scepticism about social media’s sociability grow, smart companies are redefining their online presence – using digital platforms to facilitate offline engagement in what US-based event listing platform Eventbrite calls fourth spaces. From next-gen event aggregators to newsletters playing friendship matchmaker, brands are helping consumers convert their virtual lives into real-world connections. |
Spaces: Cultivating Connection - Consumer Attitudes


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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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