Head of Consumer Attitudes & Technology

Content Director

US Content Lead

Senior Trends Researcher, Consumer Attitudes 

Senior Trends Editor, Food & Beverage and Hospitality & Leisure

Consumer Attitudes

Future Consumer Life Cycle 26/27

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Nienke Creemers

At <a rel="noopener" href="https://longevityshow.com/" target="_blank">The Longevity Show</a> (June 26-27, London), experts discussed how to extend people’s <a rel="noopener" href="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-health-span" target="_blank">health span</a>. Sessions delved into preventative care, biomarker testing and personalised lifestyle interventions. While speakers endorsed these interventions, they also cautioned against <a href="https://app.stylus.com/consumer-attitudes/meet-the-super-optimisers-tomorrow-s-data-driven-consumers">extreme health optimisation</a>, stressing the value of joy and relaxation for long, healthy and happy lives.

Event Coverage

The Longevity Show 2026: Long-Term, Personalised Health Routines

At <a rel="noopener" href="https://longevityshow.com/" target="_blank">The Longevity Show</a> (June 26-27, London), experts discussed how to extend people’s <a rel="noopener" href="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-health-span" target="_blank">health span</a>. Sessions delved into...

Emilia Morano-Williams

Consumer sentiment is plummeting, troubled by price hikes, stagnant wages and geopolitical upheaval. The result is a wide-reaching recalibration in what people buy, and how they budget, save, and seek financial support. For brands, this atmosphere of financial uncertainty offers an opportunity to reassess what value means to tomorrow’s budget-aware consumer.

Consumer sentiment is plummeting, troubled by price hikes, stagnant wages and geopolitical upheaval. The result is a wide-reaching recalibration in what people buy, and how they budget, save, and seek financial support. For brands, this atmosphere of financial uncertainty offers an opportunity to reassess what value...

Tomorrow's Cost-Conscious Consumers

As <a rel="noopener" href="https://coeh.ucdavis.edu/research/how-noise-pollution-quietly-affects-your-health" target="_blank">research underlines</a> the negative health impacts of loud environments, consumers are reassessing their relationship with noise. Across leisure, work and public life, people are seeking calmer, quieter spaces that allow them to focus on what matters most. We identify how brands can leverage this changing dynamic, including the products and services poised to boom as a result.

Living with Noise: The Future of Sound & Wellbeing

As <a rel="noopener" href="https://coeh.ucdavis.edu/research/how-noise-pollution-quietly-affects-your-health" target="_blank">research underlines</a> the negative health impacts of loud environments, consumers are reassessing their relationship with noise. Across leisure, work and public life, people are seeking calmer,...

Globally, the percentage of consumers who consider climate change an emergency fell from 71% in 2022 to 58% in March 2026 (<a rel="noopener" href="https://www.deloitte.com/us/en/insights/topics/environmental-social-governance/deloitte-global-sustainable-behaviors-survey.html#sustainability-attitudes-and-beliefs" target="_blank" data-anchor="#sustainability-attitudes-and-beliefs">Deloitte</a>, 2025). While consumers report being <a rel="noopener" href="https://www.businessgreen.com/news/4525517/survey-public-concern-climate-change-remains-despite-growing-fear-conflict" target="_blank">concerned</a>, they’re also <a rel="noopener" href="https://gulfnews.com/opinion/op-eds/climate-fatigue-is-real-why-the-message-no-longer-moves-people-1.500349576" target="_blank">fatigued</a>, <a rel="noopener" href="https://www.theguardian.com/news/ng-interactive/2026/feb/21/under-water-in-denial-is-europe-drowning-out-the-climate-crisis" target="_blank">in denial</a> and <a rel="noopener" href="https://www.kantar.com/uki/inspiration/fmcg/2025-wp-shoppers-struggle-to-juggle-cost-sustainability-and-health" target="_blank">facing financial pressure</a>. Stylus unpacks four contrary sustainability attitudes that inform how people relate to sustainability in 2026 and offers insight into how brands can navigate these contradictions.

Sustainability Paradoxes: Consumer Attitudes Decoded

Globally, the percentage of consumers who consider climate change an emergency fell from 71% in 2022 to 58% in March 2026 (<a rel="noopener" href="https://www.deloitte.com/us/en/insights/topics/environmental-social-governance/deloitte-global-sustainable-behaviors-survey.html#sustainability-attitudes-and-beliefs"...

Pia Benthien

By 2035, the global longevity market is expected to be worth $67bn, up from $27.6bn in 2025 (<a rel="noopener" href="https://www.globenewswire.com/news-release/2026/04/10/3271731/0/en/Longevity-Market-Size-is-Projected-to-Reach-USD-67-03-Billion-by-2035-Caused-by-the-Increasing-Number-of-Age-related-Concerns-Globally-SNS-Insider.html" target="_blank">SNS</a>, 2026). While many longevity therapies remain exclusive, forward-thinking brands are growing by catering to broader audiences, positioning and pricing treatments and products accordingly. Stylus covers how longevity is evolving from an elite aspiration into something accessible and practical.

Democratising Longevity: Longer Lives for Everyone

By 2035, the global longevity market is expected to be worth $67bn, up from $27.6bn in 2025 (<a rel="noopener"...

Today’s investors come from diverse income brackets and have wide-ranging goals, from saving money to purchase a home to accumulating generational wealth. However, as more people put money in financial markets, the need for high-quality money education, trustworthy investing advice and credible platforms has never been higher.

Consumers & Investing: New Financial Attitudes

Today’s investors come from diverse income brackets and have wide-ranging goals, from saving money to purchase a home to accumulating generational wealth. However, as...

At The Wall Street Journal’s (WSJ) <a rel="noopener" href="https://futureofeverything.wsj.com/event/the-future-of-everything/" target="_blank">The Future of Everything</a> conference (May 4-5, New York City), business leaders and journalists gathered to discuss the most pressing issues facing society. From the influence of artificial intelligence (AI) at work and home to the evolution of financial priorities for the young and old alike, we identify the key takeaways.

WSJ The Future of Everything 2026: AI, Work, Money & Leisure

At The Wall Street Journal’s (WSJ) <a rel="noopener" href="https://futureofeverything.wsj.com/event/the-future-of-everything/" target="_blank">The Future of Everything</a> conference (May 4-5, New York City), business leaders and journalists gathered to discuss the most pressing issues facing society. From the influence...

Boredom is being reinvented. Once dismissed as an undesirable emotion, consumers are rediscovering the benefits of downtime and its essential role in a life of contentment and meaning. Stylus unpacks what's driving this cultural reassessment – and what it means for brands looking to connect with consumers in softer, more intentional ways.

The Boredom Boom: Low-Key, High-Friction & Analogue Living

Boredom is being reinvented. Once dismissed as an undesirable emotion, consumers are rediscovering the benefits of downtime and its essential role in a life of contentment and meaning. Stylus unpacks what's driving this cultural reassessment – and what it means for brands looking to connect with consumers in softer,...

Globally, women control $31.8trn in spending, making an estimated 70-80% of all purchasing decisions – yet nearly half (49%) feel brands don’t understand them (<a rel="noopener" href="https://static1.squarespace.com/static/63dd2a294ccbcf78ab818f33/t/684af946c6c9fe07b4a4f978/1749743942911/Download+The+Collective+Economy.pdf" target="_blank">Wasserman</a>, 2025). We explore the key issues women are navigating in 2026 – across health, work, relationships and personal safety – alongside the opportunities brands have to support women meaningfully.

Globally, women control $31.8trn in spending, making an estimated 70-80% of all purchasing decisions – yet nearly half (49%) feel brands don’t understand them (<a rel="noopener"...

Women in Focus: What Brands Need to Know

Retirement as both a career capstone and life stage is undergoing substantial change. People around the world are working for more years of their lives – whether due to personal enjoyment or financial obligation – and younger employees anticipate doing the same. Stylus unpacks what's driving this shift, and what it means for how consumers plan, spend, and live.

Retirement as both a career capstone and life stage is undergoing substantial change. People around the world are working for more years of their lives – whether due to personal enjoyment or financial obligation – and younger employees anticipate doing the same. Stylus unpacks what's driving this shift, and what it...

The New Rules of Retirement

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