
Published 12 June 2023
Tim Jackson
The luxury industry is in flux as brands balance business growth with eco-ethical operations and expanding their digital (even metaverse) presence. These topics ignited conversations at the FT Business of Luxury Summit in Monte Carlo (May 21-23), where experts gathered to discuss the social, political and economic forces shaping tomorrow’s elite brand landscapes.
By 2026, the global luxury goods market is expected to be worth €494bn ($530bn), up from €388bn ($416bn) in 2022 (Boston Consulting Group, 2022). Although speakers were optimistic about continued sector growth (despite economic headwinds), they noted that larger brands, with the resources to enter new markets, have an advantage as luxury’s top regional customers shift.
By 2026, the global luxury goods market is expected to be worth €494bn ($530bn), up from €388bn ($416bn) in 2022 (Boston Consulting Group, 2022). Although speakers were optimistic about continued sector growth (despite economic headwinds), they noted that larger brands, with the resources to enter new markets, have an advantage as luxury’s top regional customers shift.
Sarah Willersdorf, global head of luxury for America’s Boston Consulting Group, said: “Back in 2019, millennials and Gen Z made up 40% of the luxury spend. By 2026, it’ll be 75% of the spend, with Gen Z 15-20% of that.” These younger luxury consumers engage primarily online, opting for rigorous pre-purchase social media research and imagination-fuelling AR try-on tech.
“If you want to build a billion-dollar luxury business, then product alone is not enough,” said Marco de Benedetti, co-head of Europe private equity for US asset management firm Carlyle. Luxury consumers want brands with impeccable ethical and environmental practices – practices that proposed legislation aims to enshrine in law.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The