Colour & Materials S/S 2024: Neo Nature
Neo Nature is a wild and impactful direction that puts the natural world front and centre. Underpinned by profound respect for plants and animals, it acknowledges both their wonderful oddities and innate ingenuity, while pioneering planet-positive solutions and systems.
The enchanting appeal of deep forestscapes and folkloric legends informs a visceral and curious aesthetic. Hypnotic patterns in bold, botanical hues heighten digital experiences and invigorate hard surfaces and products. Tactility is introduced through humble materials and earthy textures, while gentle colour from organic pigments advocates care and consciousness.
Colour & Materials S/S 2024: Neo Nature
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
