
Published 21 April 2022
Neo Nature is a wild and impactful direction that puts the natural world front and centre. Underpinned by profound respect for plants and animals, it acknowledges both their wonderful oddities and innate ingenuity, while pioneering planet-positive solutions and systems.
The enchanting appeal of deep forestscapes and folkloric legends informs a visceral and curious aesthetic. Hypnotic patterns in bold, botanical hues heighten digital experiences and invigorate hard surfaces and products. Tactility is introduced through humble materials and earthy textures, while gentle colour from organic pigments advocates care and consciousness.



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Driven by themes of positive protest, joyful hedonism and whimsical nostalgia, contemporary graphic design and illustration have the power to elevate a host of products, spaces and services. We’ve curated 12 distinctive visual directions to inspire fashion, beauty, interiors, food and beyond, from ghostly, blurred...