High Performance: Dermatological Results

The global skincare market is projected to reach $183bn by 2025 (Grand View Research, 2019), with one of the biggest drivers in 2019 being doctor-backed and high-performance product. Consumers now expect far more from their skincare, with supercharged waters, science-driven naturals and streamlined packages boasting potent formulas. 

New Problem Solvers

Stressful, tech-fuelled lifestyles in polluted urban environments are concerning consumers and inspiring the development of superior problem-solving products. With the World Health Organisation classifying stress as the health epidemic of the 21st century (WHO, 2018), brands are seeking topical solutions with promising results for mind and body.

The ‘Skinification’ of Suncare

The prestige beauty market saw a 29% growth in spend on skincare with SPF in 2018 (NPD, 2019) – an exciting development that points to the growing ‘skinification’ of suncare. Products fuse advanced skincare benefits with equally powerful UV protection. Elsewhere, sustainability and new formats will also inspire.

Catalysed Cleansers

The cleansing category in particular is seeing a burst of innovation in ingredients, textures and formats catering to varying consumer needs and desires. Masking cleansers speak to deep-cleansing rituals, while foaming products become less drying and multi-phase formulas combine two or three steps into one.

2019’s Hottest Ingredients

Probiotics, CBD (and its derivatives), algae, retinol, and bakuchiol are Stylus’ key picks for the most innovative and popular skincare ingredients for 2019. As consumers demand more from their products, these hardworking ingredients will offer improved efficacy in products on a mass-to-luxury scale.