New Directions in Beauty

In the face of climate change, seasonal fluctuation, long harvesting cycles and socio-economic factors, biotech enables large-scale product development and ingredient accessibility. Smart brands are pushing boundaries by exploring creative ways to formulate and expanding into broader beauty categories.

Redefining Clean Beauty

Advances in dermatological science and manufacturing are introducing high-performing biotech ingredients to beauty, meeting consumer demand for safe, consistent and effective products that match the marketing claims. This is bringing commercial ‘clean’ beauty solutions into an era where safety, efficacy and smart sustainability are the defining pillars of beauty.

Catering for Modern Needs

Breakthroughs in biotech are positioned as efficient solutions to modern-day consumers’ beauty and wellness needs. From the disruptive impact of urban pollution on skin health to streamlined systems and longevity demands, brands are betting on biotech to hack traditional practices and maximise routine efficacy.

Boosting Enriching Experiences

Beyond biotech’s functional abilities, brands are discovering how to bring intriguing storytelling and enriching experiences into play. Bioengineered formulas are boosting commercial success for brands centred on cultural heritage and indulgent sensorial textures.