Serving Sensitive Skin
Published 29 October 2025
Sensitive skin affects up to 70% of people globally – a figure that has risen by 68% over the past two decades (Galderma, 2025) – yet it remains widely overlooked and understudied. Growing demand for both prevention and cures shine a spotlight on innovation in specialised care and feel-good skincare.
Sensitive Skin in the Modern World
Feel-Good Skincare
Specialist Care
Increased exposure to harsh chemicals and toxic pollutants in our environments, homes and beauty routines is driving up the number of consumers claiming to have sensitive skin. Founder-led skincare start-ups are helping sufferers navigate the complexities of allergens and aggressors, while the free-from model becomes more prominent, even in fragrance.
Increased exposure to harsh chemicals and toxic pollutants in our environments, homes and beauty routines is driving up the number of consumers claiming to have sensitive skin. Founder-led skincare start-ups are helping sufferers navigate the complexities of allergens and aggressors, while the free-from model becomes more prominent, even in fragrance.
‘Cooling’, ‘calming’ and ‘comforting’ are claims being used to market feel-good skincare. Neuroscience targets the intersection between brain and skin, while opportunities are presented for supportive products outside of beauty. Elsewhere, new teen brands promote positive vibes through playful products and packaging.
As sensitive skin demands become more diverse and nuanced, we see specialist care evolving into new and trending categories. Acne and barrier repair skincare remain the leaders, while climate-specific remedies and solutions for ageing sensitive skin emerge as exciting opportunities. Elsewhere, categories outside of skincare are capitalising.
Serving Sensitive Skin
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