The Textured Haircare Boom

Published 24 October 2025

Author

Kaye Sotomi

8 min read

Once overlooked and underserved, textured hair has emerged as one of beauty’s fastest-growing and most culture-rich sectors, and the textured hair product market is coming to the fore. Stylus charts this growth, which is being driven by innovation, community demand, social media and celebrity influence, and changing legislation and education.

A Market Poised for Growth

Texture Care & Styling Support

Ingredient Innovation

Addressing Hair Health

The global textured hair market is valued at approximately $15.66bn and is growing at an impressive 4.7% per year, outpacing the overall haircare industry (Croda Beauty, 2025). Black and mixed heritage communities are increasingly embracing their natural hair. Meanwhile, new legislation is supporting better training in textured hair care, while celebrity support is spotlighting commercial opportunities.

Jump to section

One of the biggest changes the haircare industry has seen over the last decade is the natural hair movement, with consumers embracing their natural texture. Styling and texture hair support is on the rise, especially in the curl care sector.

Jump to section

As product innovation continues to diversify the textured haircare market we look to the ingredient trends gaining traction, spotlighting plant-based actives, ferments and those rooted in cultural heritage.

Jump to section

There is a strong emphasis on strengthening textured hair to prevent breakage, with new plant-based keratin alternatives and silicone substitutes enhancing hair strength and manageability. Brands are expanding testing across diverse ethnic hair types to ensure broad efficacy.

The Textured Haircare Boom

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Topics

Haircare

Health & Wellness

Ingredients

Race and Cultural Diversity

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Membership