Published 24 October 2025

Author

Kaye Sotomi

8 min read

Once overlooked and underserved, textured hair has emerged as one of beauty’s fastest-growing and most culture-rich sectors, and the textured hair product market is coming to the fore. Stylus charts this growth, which is being driven by innovation, community demand, social media and celebrity influence, and changing legislation and education.

A Market Poised for Growth

Texture Care & Styling Support

Ingredient Innovation

Addressing Hair Health

The global textured hair market is valued at approximately $15.66bn and is growing at an impressive 4.7% per year, outpacing the overall haircare industry (Croda Beauty, 2025). Black and mixed heritage communities are increasingly embracing their natural hair. Meanwhile, new legislation is supporting better training in textured hair care, while celebrity support is spotlighting commercial opportunities.

Summary

A Market Poised for Growth	The global textured hair market is valued at approximately $15.66bn and is growing at an impressive 4.7% per year, outpacing the overall haircare industry (Croda Beauty, 2025). Black and mixed heritage communities are increasingly embracing their natural hair. Meanwhile, new legislation is supporting better training in textured hair care, while celebrity support is spotlighting commercial opportunities.
Texture Care & Styling Support	One of the biggest changes the haircare industry has seen over the last decade is the natural hair movement, with consumers embracing their natural texture. Styling and texture hair support is on the rise, especially in the curl care sector.
Ingredient Innovation	As product innovation continues to diversify the textured haircare market we look to the ingredient trends gaining traction, spotlighting plant-based actives, ferments and those rooted in cultural heritage.
Addressing Hair Health	There is a strong emphasis on strengthening textured hair to prevent breakage, with new plant-based keratin alternatives and silicone substitutes enhancing hair strength and manageability. Brands are expanding testing across diverse ethnic hair types to ensure broad efficacy.

The Textured Haircare Boom

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