
Published 06 October 2025
Young consumers are asking brands to plug the fun back into beauty with playful packaging, sensorial experiences and uplifting scents. Childhood nostalgia emerges as a key strategy.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Forecast to surpass $20bn by 2030 (Grand View Research), the global home fragrance market is thriving with commercial opportunities. From aesthetic trends and new scent stories to...