The Business of Pleasure 2026
Evolving attitudes towards sexual wellness meet exciting innovation to spotlight intimacy as intentional and empowering self-care. With pleasure-enhancing formulas and refreshing approaches to product development, sex care is now aligning with sophisticated developments in wider beauty and product design categories.
Reimagining Sex as Self-Care
Amplifying Sensual Experiences
New Design Ideals
Sexual pleasure continues to be more widely recognised as a core tenet of wellbeing. Products for intimate experiences are commanding as much attention as skin and bodycare, transforming sexual wellness into a broader and more inclusive category.
Sexual pleasure continues to be more widely recognised as a core tenet of wellbeing. Products for intimate experiences are commanding as much attention as skin and bodycare, transforming sexual wellness into a broader and more inclusive category.
Summary
Reimagining Sex as Self-Care | Sexual pleasure continues to be more widely recognised as a core tenet of wellbeing. Products for intimate experiences are commanding as much attention as skin and bodycare, transforming sexual wellness into a broader and more inclusive category. |
Amplifying Sensual Experiences | From fragrance and bodycare to tech devices, sexual wellness is shifting towards more aspirational rituals of sensual indulgence to celebrate and empower pleasure and intimacy. Formulas for moodscaping, enticing aromas for sensorial intrigue and tools for desire are heightening connection and sensuality. |
New Design Ideals | Refreshed design is helping to shift perspectives and remove stigma. High-end products and packaging elevate sexual wellness to luxury levels, while innovative tools ease pelvic pain, revolutionising women’s sexual health; and new-gen condom design hopes to address common complaints. |
The Business of Pleasure 2026
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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