The Business of Pleasure 2026

Published 05 November 2025

Authors

8 min read

Evolving attitudes towards sexual wellness meet exciting innovation to spotlight intimacy as intentional and empowering self-care. With pleasure-enhancing formulas and refreshing approaches to product development, sex care is now aligning with sophisticated developments in wider beauty and product design categories.

Reimagining Sex as Self-Care

Amplifying Sensual Experiences

New Design Ideals

Sexual pleasure continues to be more widely recognised as a core tenet of wellbeing. Products for intimate experiences are commanding as much attention as skin and bodycare, transforming sexual wellness into a broader and more inclusive category.

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From fragrance and bodycare to tech devices, sexual wellness is shifting towards more aspirational rituals of sensual indulgence to celebrate and empower pleasure and intimacy. Formulas for moodscaping, enticing aromas for sensorial intrigue and tools for desire are heightening connection and sensuality.

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Refreshed design is helping to shift perspectives and remove stigma. High-end products and packaging elevate sexual wellness to luxury levels, while innovative tools ease pelvic pain, revolutionising women’s sexual health; and new-gen condom design hopes to address common complaints.

The Business of Pleasure 2026

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Topics

Fragrance

Health & Wellness

Ingredients

Packaging & Graphics

Skincare

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