Body & Personal Care Category Projections 24-26
Published 11 December 2023
As body and personal care diversifies, traditionally low-key, utilitarian hygiene routines are elevated into nuanced self-care opportunities. Consumers expect the skin-perfecting and radiance-boosting benefits of facial skincare in bodycare products, enjoy immersing themselves in sensorially stimulating scent, texture and taste, and are increasingly interested in fine-tuning their health and wellbeing with tech devices.
The High-Low: Premiumising Personal Care
Skin-Perfecting: Cleansing, Polishing & Protecting
Get That Glow: Luminosity & Radiance
Peak Performance: Fine-Tuning & The Tech Effect
Sensory Playground: Enhancing Pleasure & Alleviating Pain
2024-26 Ingredient Hot List
From deodorants to shaving and brushing our teeth, basic personal care routines are elevated with clean, high-performance products in covetable, sustainable packaging. Between 2022 and 2027, global premium beauty is projected to grow at an annual rate of 8%, compared with 5% in mass-market beauty (McKinsey, 2023).
From deodorants to shaving and brushing our teeth, basic personal care routines are elevated with clean, high-performance products in covetable, sustainable packaging. Between 2022 and 2027, global premium beauty is projected to grow at an annual rate of 8%, compared with 5% in mass-market beauty (McKinsey, 2023).
Summary
The High-Low: Premiumising Personal Care | From deodorants to shaving and brushing our teeth, basic personal care routines are elevated with clean, high-performance products in covetable, sustainable packaging. Between 2022 and 2027, global premium beauty is projected to grow at an annual rate of 8%, compared with 5% in mass-market beauty (McKinsey, 2023). |
Skin-Perfecting: Cleansing, Polishing & Protecting | As explored last year, consumer desire for clean, smooth and bump-free skin continues, with Gen Zers enjoying multi-step self-care shower rituals: the #ShowerTok boasts a staggering 6.3 billion views. This quest for “the body beautiful” is fuelling a boom in targeted skin-perfecting products that repair and protect. |
Get That Glow: Luminosity & Radiance | Fuelled by the intoxicating vision of year-round glowing summer skin, consumers seek radiance-boosting bodycare, innovative self-tanning formulas and shimmering finishes, replete with a pearlescent smile. Body shimmer oil searches were up 22% year-on-year in July 2023 (Spate, 2023). |
Peak Performance: Fine-Tuning & The Tech Effect | From artificial intelligence (AI) fragrance innovation to wearable health gadgets and an influx of covetable sex toys, consumers look to fine-tune their personal care routines, minimise pain and maximise performance and pleasure. |
Sensory Playground: Enhancing Pleasure & Alleviating Pain | Sensorially stimulating formulas are intrinsic within bodycare and sexual wellness: 81% of British beauty consumers are interested in feel-good personal care (Mintel, 2022). From mood-boosting fragrance and adaptogens to cocooning textures and light-as-air sprays, people want to embrace escapism, enhance pleasure and alleviate aches and pains. |
2024-26 Ingredient Hot List | In 2024 (and beyond), we’ll see a focus on locally sourced potent healing herbs and botanicals, as well as exploration into circular and regenerative waste resources. The rise of oral care and sexual wellness is encouraging fruit-inspired flavours, and scent is getting sexy with santal. |
Body & Personal Care Category Projections 24-26
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