Beauty Sustainability Round-Up: June 2021
In our June Beauty sustainability round-up, we explore exciting and progressive brand initiatives contributing to a circular economy, responsible ingredient sourcing, and waterless product formulations.
Circularity & Convenience Conquers
Waterless Wins
Responsible & Regenerative Execution
Nine in 10 consumers have never even heard of the concept ‘circular economy’ (The Pull Agency, 2021) – highlighting the need for brands to push such initiatives further into the mainstream. Companies have a key role in educating consumers about the continual use of resources, and creating simplified ways to eliminate waste that are more convenient and accessible.
Nine in 10 consumers have never even heard of the concept ‘circular economy’ (The Pull Agency, 2021) – highlighting the need for brands to push such initiatives further into the mainstream. Companies have a key role in educating consumers about the continual use of resources, and creating simplified ways to eliminate waste that are more convenient and accessible.
Summary
Circularity & Convenience Conquers | Nine in 10 consumers have never even heard of the concept ‘circular economy’ (The Pull Agency, 2021) – highlighting the need for brands to push such initiatives further into the mainstream. Companies have a key role in educating consumers about the continual use of resources, and creating simplified ways to eliminate waste that are more convenient and accessible. |
Waterless Wins | In an effort to reduce their carbon footprint, as well as combat water shortages, brands are raising the bar with waterless product innovations that are both eco-friendly and practical. |
Responsible & Regenerative Execution | Conscious-minded consumers are attracted to products formulated with responsibly sourced ingredients that don’t compromise on skincare results. Upcycled waste and biodiverse values remain appealing concepts for brands to explore. |
Beauty Sustainability Round-Up: June 2021
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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