The Motorcycle Lifestyle Opportunity
Published 04 December 2023
As motorcycling continues to pique the interest of individuals worldwide, global brands are approaching the adrenaline-infused motorsport through a widened lifestyle lens. Cue exciting travel, dining and leisure experiences that attract both proficient bikers and newcomers, as well as a slew of hip merchandise with universal appeal thanks to effortlessly cool aesthetics.
Leisurely Motorcycle Pursuits
Pop Culture’s Biking Cues
New Ways with Motorcycling
Motorcycling offers an exhilarating way to discover a destination. In line with this, travel operators are curating adventurous global tours for all types of bikers. Meanwhile, museums are exploring the culture with themed exhibitions, and restaurants and bars are adopting motorcycle-inspired interiors.
Motorcycling offers an exhilarating way to discover a destination. In line with this, travel operators are curating adventurous global tours for all types of bikers. Meanwhile, museums are exploring the culture with themed exhibitions, and restaurants and bars are adopting motorcycle-inspired interiors.
The appeal of motorcycle culture goes beyond the biker community. Consumers worldwide are eager to experience the escapism and confident attitude associated with the motorsport. Enter the bikercore aesthetic, motorcycling-meets-music festivals and compelling biking documentaries.
Motorcyclist associations and tourism boards are promoting more widespread use of motorbikes within congested cities. However, to accrue a larger and more diverse customer base, manufacturers must take care to marry form with function, and sustainability with style. For further urban mobility insights, see The Micromobility Shift.
The Motorcycle Lifestyle Opportunity
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