Hospitality’s Branded Experience Era
Upgrading Hotel Merchandise
In-Transit Partnerships
Brands spanning sports, beauty and publishing are connecting with consumers by creating unique experiences in hotel settings. Highlights here include super-exclusive three-day adventures for high-net-worth individuals, branded wellness treatments in unexpected locations, and whimsical cartoon-themed afternoon teas.
Brands spanning sports, beauty and publishing are connecting with consumers by creating unique experiences in hotel settings. Highlights here include super-exclusive three-day adventures for high-net-worth individuals, branded wellness treatments in unexpected locations, and whimsical cartoon-themed afternoon teas.
Summary
Hospitality’s Branded Experience Era | Brands spanning sports, beauty and publishing are connecting with consumers by creating unique experiences in hotel settings. Highlights here include super-exclusive three-day adventures for high-net-worth individuals, branded wellness treatments in unexpected locations, and whimsical cartoon-themed afternoon teas. |
Upgrading Hotel Merchandise | Hotels globally are working with fashion and lifestyle brands to create covetable apparel, sleepwear and homeware products. This ties into a wider phenomenon Bloomberg has dubbed Resortcore, whereby brands are leaning into hospitality’s cultural kudos by creating lust-worthy co-branded merchandise that evokes sophistication and stylish living. |
In-Transit Partnerships | Transport providers including air carriers and cruise lines are levelling up their in-flight and at-sea experiences via thoughtful collaborations. For airline passengers, this means elevated and collectable amenity kits and more comfortable long-haul journeys, while cruises are working with partners as varied as US TV network The History Channel, and iconic British recording venue Abbey Road Studios. |
Travel & Hospitality Brand Collaborations


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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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