Travel & Hospitality Brand Collaborations
Published 20 June 2025
Hotels, airlines and cruise operators are working with cross-category brands to create premium one-of-a-kind excursions, spaces that provide multisensory immersion, and lust-worthy merchandise. Beyond leveraging travel’s cultural and social cachet, these strategic partnerships are providing fan-based communities with an extended range of access points into brand-led activations.
Hospitality’s Branded Experience Era
Upgrading Hotel Merchandise
In-Transit Partnerships
Brands spanning sports, beauty and publishing are connecting with consumers by creating unique experiences in hotel settings. Highlights here include super-exclusive three-day adventures for high-net-worth individuals, branded wellness treatments in unexpected locations, and whimsical cartoon-themed afternoon teas.
Brands spanning sports, beauty and publishing are connecting with consumers by creating unique experiences in hotel settings. Highlights here include super-exclusive three-day adventures for high-net-worth individuals, branded wellness treatments in unexpected locations, and whimsical cartoon-themed afternoon teas.
Hotels globally are working with fashion and lifestyle brands to create covetable apparel, sleepwear and homeware products. This ties into a wider phenomenon Bloomberg has dubbed Resortcore, whereby brands are leaning into hospitality’s cultural kudos by creating lust-worthy co-branded merchandise that evokes sophistication and stylish living.
Transport providers including air carriers and cruise lines are levelling up their in-flight and at-sea experiences via thoughtful collaborations. For airline passengers, this means elevated and collectable amenity kits and more comfortable long-haul journeys, while cruises are working with partners as varied as US TV network The History Channel, and iconic British recording venue Abbey Road Studios.
Travel & Hospitality Brand Collaborations
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