Wonder & Escapism Leisure
Boosted by significant financial investment, creative leisure and hospitality brands are elevating the amusement park experience with dramatic storytelling, advanced tech-enabled interactions, and a sharper focus on heritage and nature. Keen to break free from everyday routines and rediscover their playful proclivities, consumers are embracing these settings for their ability to deliver awe, joy and emotional release.
Spreading Joy Globally
Little Laughs, Big Smiles
Water Parks Make Waves
EduTainment Escapes
Big leisure and entertainment brands are expanding globally to meet growing demand for high-quality physical experiences in new and emerging markets. As consumers seek more immersive, shareable and premium leisure activities, ambitious brands are scaling their influence, diversifying revenue and building a loyal global fanbase.
Big leisure and entertainment brands are expanding globally to meet growing demand for high-quality physical experiences in new and emerging markets. As consumers seek more immersive, shareable and premium leisure activities, ambitious brands are scaling their influence, diversifying revenue and building a loyal global fanbase.
Summary
Spreading Joy Globally | Big leisure and entertainment brands are expanding globally to meet growing demand for high-quality physical experiences in new and emerging markets. As consumers seek more immersive, shareable and premium leisure activities, ambitious brands are scaling their influence, diversifying revenue and building a loyal global fanbase. |
Little Laughs, Big Smiles | Helping to shape a generation that values real-world interactions, hospitality and leisure brands are offering youngsters opportunities to engage in creative problem-solving, teamwork and healthy competition. For more on the impetus towards screen-free leisure, see Gen Alpha Fitness & Wellness Trends: 25/26. |
Water Parks Make Waves | Blending excitement, relaxation and physical activity, aquatic settings are boosting endorphins, fostering social connections and providing good, clean fun. For more on water-based leisure, see The New World of Water Sports. |
EduTainment Escapes | Conveyed through immersive storytelling, leisure brands are bringing past civilisations to life, enabling visitors to explore their own and other cultures. While groundbreaking tech transforms heritage and history into compelling narratives for modern times, it’s also being used to deepen visitors’ relationships with the natural world. |
Wonder & Escapism Leisure
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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