Published 18 July 2025

18 min read

In this two-part overview of the evolving sports-leisure landscape, we revisit key sports that continue to climb in popularity, becoming more accessible to a wider swathe of participants and chiming with new lifestyle needs and aspirations. Here we focus on walking and running, cycling, skateboarding, dance and cheer, and martial arts.

Walk. Run. Repeat.

Pedal Power: Cycling's Global Boom

Skateboarding's Expanding Presence

Feel the Beat: Dance & Cheer

Martial Arts Momentum

While running, valued for its accessibility, mental health benefits and community-driven culture, remains a go-to activity, walking has gained cultural and social relevance as both workout and self-care regimen. Embraced by everyone from wellness seekers to city commuters, this low-barrier, flexible modality is now supported by slicker wearable technologies and indoor equipment.

While running, valued for its accessibility, mental health benefits and community-driven culture, remains a go-to activity, walking has gained cultural and social relevance as both workout and self-care regimen. Embraced by everyone from wellness seekers to city commuters, this low-barrier, flexible modality is now supported by slicker wearable technologies and indoor equipment.

Summary

Walk. Run. Repeat.

While running, valued for its accessibility, mental health benefits and community-driven culture, remains a go-to activity, walking has gained cultural and social relevance as both workout and self-care regimen. Embraced by everyone from wellness seekers to city commuters, this low-barrier, flexible modality is now supported by slicker wearable technologies and indoor equipment.

Pedal Power: Cycling's Global Boom

Cycling continues to rise in popularity due to growing environmental awareness and a wider push for sustainable transport. As such, urban areas are providing better bike-friendly infrastructure, making cycling safer and more accessible. Meanwhile, hip cycle clubs and community-focused events are making the pastime more engaging and social.

Skateboarding's Expanding Presence

Skateboarding remains a cultural force, evolving beyond its rebellious roots to become a globally respected sport and lifestyle. Its enduring appeal lies in its accessibility – it requires minimal gear – and its emphasis on creativity, self-expression and community. Meanwhile, inclusive skateparks and social media platforms are amplifying nuanced skate culture.

Feel the Beat: Dance & Cheer

Recreational dance has surged in popularity, fuelled by social media momentum and engaging group classes in styles like hip-hop, salsa, Zumba, K-pop, ballet and contemporary. Meanwhile, cheerleading, now recognised as a sport, has evolved into a cultural phenomenon that combines athleticism and artistry.

Martial Arts Momentum

Martial arts are booming. Brazilian Jiu-Jitsu has become one of the world’s most popular combat sports. Meanwhile, with hybrid disciplines gaining traction, MMA will debut at the 2026 Asian Games in Nagoya, Japan. Alongside this, studios are augmenting martial arts with functional fitness and VR/AI tools.

The Sports-Leisure Landscape Update: 10 Trends – Report 2

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The Sports-Leisure Landscape Update: 10 Trends – Report 1

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The Sports-Leisure Landscape Update: 1...

The Sports-Leisure Landscape Update: 10 Trends – Report 1

In this two-part overview of the evolving sports-leisure landscape, we revisit key sports that continue to climb in popularity, becoming more accessible to a wider swathe of participants and chiming with new lifestyle needs and aspirations. Here, we focus on racquet sports, golf, water-based recreation, netball and...

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