Walk. Run. Repeat.
Pedal Power: Cycling's Global Boom
Skateboarding's Expanding Presence
Feel the Beat: Dance & Cheer
Martial Arts Momentum
While running, valued for its accessibility, mental health benefits and community-driven culture, remains a go-to activity, walking has gained cultural and social relevance as both workout and self-care regimen. Embraced by everyone from wellness seekers to city commuters, this low-barrier, flexible modality is now supported by slicker wearable technologies and indoor equipment.
While running, valued for its accessibility, mental health benefits and community-driven culture, remains a go-to activity, walking has gained cultural and social relevance as both workout and self-care regimen. Embraced by everyone from wellness seekers to city commuters, this low-barrier, flexible modality is now supported by slicker wearable technologies and indoor equipment.
Summary
Walk. Run. Repeat. | While running, valued for its accessibility, mental health benefits and community-driven culture, remains a go-to activity, walking has gained cultural and social relevance as both workout and self-care regimen. Embraced by everyone from wellness seekers to city commuters, this low-barrier, flexible modality is now supported by slicker wearable technologies and indoor equipment. |
Pedal Power: Cycling's Global Boom | Cycling continues to rise in popularity due to growing environmental awareness and a wider push for sustainable transport. As such, urban areas are providing better bike-friendly infrastructure, making cycling safer and more accessible. Meanwhile, hip cycle clubs and community-focused events are making the pastime more engaging and social. |
Skateboarding's Expanding Presence | Skateboarding remains a cultural force, evolving beyond its rebellious roots to become a globally respected sport and lifestyle. Its enduring appeal lies in its accessibility – it requires minimal gear – and its emphasis on creativity, self-expression and community. Meanwhile, inclusive skateparks and social media platforms are amplifying nuanced skate culture. |
Feel the Beat: Dance & Cheer | Recreational dance has surged in popularity, fuelled by social media momentum and engaging group classes in styles like hip-hop, salsa, Zumba, K-pop, ballet and contemporary. Meanwhile, cheerleading, now recognised as a sport, has evolved into a cultural phenomenon that combines athleticism and artistry. |
Martial Arts Momentum | Martial arts are booming. Brazilian Jiu-Jitsu has become one of the world’s most popular combat sports. Meanwhile, with hybrid disciplines gaining traction, MMA will debut at the 2026 Asian Games in Nagoya, Japan. Alongside this, studios are augmenting martial arts with functional fitness and VR/AI tools. |
The Sports-Leisure Landscape Update: 10 Trends – Report 2


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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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