Resetting Travel's DNA
As protests erupt across Europe and the effects of overtourism push local communities to breaking point, destinations are implementing solutions that reduce overcrowding and improve liveability for citizens. Whilst some of these strategies are obvious – introducing tourism levies and encouraging off-season travel – others are promoting innovative home-swapping networks and revitalising rural communities as tourism hubs.
The Tourism Backlash
Stretching the Travel Radius
Making Accommodations
As tourism soars globally, popular destinations are taking significant strain. Consequently, tourism boards and travel brands are trialling measures to tackle the effects of mass tourism. Some are reducing visitor numbers via higher entry fees and taxes for day-trippers, while others are setting visitor limits and introducing booking systems for beaches and historical neighbourhoods.
As tourism soars globally, popular destinations are taking significant strain. Consequently, tourism boards and travel brands are trialling measures to tackle the effects of mass tourism. Some are reducing visitor numbers via higher entry fees and taxes for day-trippers, while others are setting visitor limits and introducing booking systems for beaches and historical neighbourhoods.
Summary
The Tourism Backlash | As tourism soars globally, popular destinations are taking significant strain. Consequently, tourism boards and travel brands are trialling measures to tackle the effects of mass tourism. Some are reducing visitor numbers via higher entry fees and taxes for day-trippers, while others are setting visitor limits and introducing booking systems for beaches and historical neighbourhoods. |
Stretching the Travel Radius | Encouraging travellers to explore lesser-known locales that have the infrastructure to accommodate growth in footfall is a key tactic for easing the overtourism burden. Likewise, destinations are promoting shoulder- or out-of-season travel by highlighting their all-year-round cultural and wellness offerings. This strategy was originally explored in The New Undertourism Opportunity. |
Making Accommodations | While hotels and short-term accommodation providers are at odds with regards to who is to blame for overtourism challenges like overcrowding and soaring rental prices for locals, travellers are looking for inexpensive, ethical alternatives. Affordable home-swaps are appealing here, as are culturally and socially enriching homestays. |
Resetting Travel's DNA
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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