
Published 06 October 2025
In 2026, individuals will crave ‘edgy’ travel and leisure with ‘structured risk’ to access a sense of control, vitality and potency in an unpredictable world. Adrenaline-fuelled encounters will jostle people beyond their comfort zones to feel ‘alive’, inspired and resilient. Here, brands are strategically positioned to deliver desirable doses of intensity, novelty and unscripted adventure.



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