
Published 06 October 2025
In 2026, individuals will crave ‘edgy’ travel and leisure with ‘structured risk’ to access a sense of control, vitality and potency in an unpredictable world. Adrenaline-fuelled encounters will jostle people beyond their comfort zones to feel ‘alive’, inspired and resilient. Here, brands are strategically positioned to deliver desirable doses of intensity, novelty and unscripted adventure.



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Cruises are supercharging their entertainment offerings and introducing unique itineraries to align with the passions of different cohorts, from ardent sports fans to flavour-curious foodies. Furthermore, ethically minded passengers will be reassured to learn about the industry’s advancement with lower-impact vessels...