
Published 23 January 2026
With pets becoming an ever more central part of consumers’ lives globally, involving them in their travel and leisure activities has become an increasingly common phenomenon. As such, tourism and leisure operators are racing to provide accessible, comfortable and luxurious products and services for pet parents and their humanised four-legged friends.
Dedicated pet owners are keen to include their animal companions in their travel planning; 33% of US travellers say this is a priority for them (Allianz, 2025) whilst 96% of Japanese dog owners express a desire to travel with their pets (Biophilia Inc, 2025). With this in mind, a growing number of hotels and destinations are upgrading their pet-friendly facilities and amenities.
Dedicated pet owners are keen to include their animal companions in their travel planning; 33% of US travellers say this is a priority for them (Allianz, 2025) whilst 96% of Japanese dog owners express a desire to travel with their pets (Biophilia Inc, 2025). With this in mind, a growing number of hotels and destinations are upgrading their pet-friendly facilities and amenities.
Pets are becoming more of a fixture in airplane cabins and train carriages as transport providers tweak their rules and weight limits and adjust their spaces to provide comfort and convenience for owners and their animals. Alongside this, airports are offering luxurious environments for pets to relax pre-flight.
Active consumers are bringing their pets along with them on their fitness journey as a source of motivation and a further way to bond. Additionally, luxury travel providers are offering pet-and-me trips that boost physical, emotional and social wellness.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
With pets becoming an ever more central part of consumers’ lives globally, involving them in their travel and leisure activities has become an increasingly common phenomenon. As such, tourism and leisure operators are racing to...