
Published 11 February 2026
Private members’ clubs worldwide are attracting growing numbers of enthusiasts thanks to their curated approach to community, exclusivity and premium facilities. Many are carving out a more niche appeal in this vibrant space by catering to dedicated passions and pastimes, while others lean into quiet wellness instead of ostentatiousness.
Private members’ clubs are becoming increasingly refined, with new communities being built around the passions of ultra-high-net-worth (UHNW) individuals, particularly those interested in high-end sports and fitness. Many are also focusing on hobbies that help members unwind: think invitation-only ski clubs, secluded sanctuaries for driving enthusiasts and high-end padel havens.
Private members’ clubs are becoming increasingly refined, with new communities being built around the passions of ultra-high-net-worth (UHNW) individuals, particularly those interested in high-end sports and fitness. Many are also focusing on hobbies that help members unwind: think invitation-only ski clubs, secluded sanctuaries for driving enthusiasts and high-end padel havens.
With the ultra-wealthy increasingly interested in reaching peak physical and mental health rather than pursuing more hedonistic experiences, many members’ clubs are becoming temples of wellbeing. This spans from science-led longevity-focused clubs that offer biohacking protocols to softer social wellness centres where contrast bathing meets intellectual stimulation. Read Wellness Travel Trends 26/27 for more.
More than ever, monied consumers are on the move: the UHNW travel market is expected to skyrocket to $142.7bn by 2033. Hotels are developing members-only spaces, events and experiences offering elevated levels of privacy and exclusivity, while new travel clubs connect like-minded elites with one-off group travel experiences. See The Future Members’ Club 25/26 for our previous thinking.



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Private members’ clubs worldwide are attracting growing numbers of enthusiasts thanks to their curated approach to community, exclusivity and premium facilities. Many are carving out a more niche appeal in this vibrant space by catering to dedicated passions and pastimes, while others lean into quiet wellness instead of...