Cruise Trends 26/27 Charting the Future
Cruises are supercharging their entertainment offerings and introducing unique itineraries to align with the passions of different cohorts, from ardent sports fans to flavour-curious foodies. Furthermore, ethically minded passengers will be reassured to learn about the industry’s advancement with lower-impact vessels and environmental conservation efforts.
The Demographic Shift
Planet-Friendly Sailing
The Experience Wave
Cruises have shed their former image as ‘leisure for retirees’: they’re now embraced by a wide range of travellers, with enthusiastic uptake from millennials and Gen Zers. As such, operators are creating lively itineraries that cater for niche interests and adopting flexible, family-friendly solutions.
Cruises have shed their former image as ‘leisure for retirees’: they’re now embraced by a wide range of travellers, with enthusiastic uptake from millennials and Gen Zers. As such, operators are creating lively itineraries that cater for niche interests and adopting flexible, family-friendly solutions.
Summary
The Demographic Shift | Cruises have shed their former image as ‘leisure for retirees’: they’re now embraced by a wide range of travellers, with enthusiastic uptake from millennials and Gen Zers. As such, operators are creating lively itineraries that cater for niche interests and adopting flexible, family-friendly solutions. |
Planet-Friendly Sailing | Cruise operators are endeavouring to mitigate the environmental impact of the industry with new ship concepts that prioritise renewable energy sources and a keen interest in nature conservation and guardianship. |
The Experience Wave | Cruises are increasingly designed for travellers who want a deeper connection with the places they visit. On-board and onshore experiences now highlight local culture, from tours that showcase traditions through food and drink to itineraries built around regional sports events – offering fans an immersive way to celebrate their passions at sea. |
Cruise Trends 26/27 Charting the Future
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