Cruise Trends 26/27 Charting the Future
Published 05 December 2025
Cruises are supercharging their entertainment offerings and introducing unique itineraries to align with the passions of different cohorts, from ardent sports fans to flavour-curious foodies. Furthermore, ethically minded passengers will be reassured to learn about the industry’s advancement with lower-impact vessels and environmental conservation efforts.
The Demographic Shift
Planet-Friendly Sailing
The Experience Wave
Cruises have shed their former image as ‘leisure for retirees’: they’re now embraced by a wide range of travellers, with enthusiastic uptake from millennials and Gen Zers. As such, operators are creating lively itineraries that cater for niche interests and adopting flexible, family-friendly solutions.
Cruises have shed their former image as ‘leisure for retirees’: they’re now embraced by a wide range of travellers, with enthusiastic uptake from millennials and Gen Zers. As such, operators are creating lively itineraries that cater for niche interests and adopting flexible, family-friendly solutions.
Cruise operators are endeavouring to mitigate the environmental impact of the industry with new ship concepts that prioritise renewable energy sources and a keen interest in nature conservation and guardianship.
Cruises are increasingly designed for travellers who want a deeper connection with the places they visit. On-board and onshore experiences now highlight local culture, from tours that showcase traditions through food and drink to itineraries built around regional sports events – offering fans an immersive way to celebrate their passions at sea.
Cruise Trends 26/27 Charting the Future
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