Food & Drink Tourism
Opportunities that allow foodies to see and participate in food and drink production in action, including vineyard and distillery tours, farm stays and foraging expeditions, are appealing to today’s intrepid eater. Meanwhile, sojourners are scouring local supermarket shelves, bakeries, and coffee shops around the world as a way to connect with local culture.
The Edible Treasure Hunt
Alcohol Endeavours
The Agritourism Ascent
Travellers are looking to experience a destination through its daily local food culture – an aspiration being fulfilled via the trend for grocery store tourism. Meanwhile, bar crawls are replaced with bakery and coffee shop tours as culinary explorers try viral bakes and discover new-to-them coffee customs. For more on grocery store tourism, read Meet The Food Flexers.
Travellers are looking to experience a destination through its daily local food culture – an aspiration being fulfilled via the trend for grocery store tourism. Meanwhile, bar crawls are replaced with bakery and coffee shop tours as culinary explorers try viral bakes and discover new-to-them coffee customs. For more on grocery store tourism, read Meet The Food Flexers.
Summary
The Edible Treasure Hunt | Travellers are looking to experience a destination through its daily local food culture – an aspiration being fulfilled via the trend for grocery store tourism. Meanwhile, bar crawls are replaced with bakery and coffee shop tours as culinary explorers try viral bakes and discover new-to-them coffee customs. For more on grocery store tourism, read Meet The Food Flexers. |
Alcohol Endeavours | While the wider global alcohol sector continues to face headwinds, vineyard and distillery tourism is thriving. Travellers are seeking out quirky tasting experiences in lesser-known wine regions, whereas tequila’s stateside popularity has sparked an agave spirits travel boom in Mexico, and whisky’s premium appeal is inspiring a host of new luxury experiences in Europe. |
The Agritourism Ascent | Agritourism is resonating with culinary travellers, both at the luxury and the more rustic end of the value spectrum, thanks to its provision of nature immersion, a connection to food production from the land and wellness benefits. This includes farm tours, harvesting vegetables, olive oil and honey, interacting with farm animals, and other activities, like orchard picnics and yoga in rural settings. |
Food & Drink Tourism
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