Bakery 24/25: Sector Outlook
Artisanal bakeries are thriving as they continue to stretch pastry to its limits and conceive fantastical, maximalist cake designs. This creativity continues at home as enthusiasm for home baking as a soothing and cost-effective hobby makes a comeback, while wellness concerns reign in ready-to-eat bake formats.
The Bakery Hype Continues
The Home-Baking Resurgence
Bakery’s Better-For-You Lens
The hype around artisanal bakeries continues apace as people queue around the block to get their hands on the latest confections du jour. This trend can be traced back to #LittleTreat culture as consumers seek moments of comparatively affordable joy. See also Commercialising New Food + Drink Occasions.
The hype around artisanal bakeries continues apace as people queue around the block to get their hands on the latest confections du jour. This trend can be traced back to #LittleTreat culture as consumers seek moments of comparatively affordable joy. See also Commercialising New Food + Drink Occasions.
Summary
The Bakery Hype Continues | The hype around artisanal bakeries continues apace as people queue around the block to get their hands on the latest confections du jour. This trend can be traced back to #LittleTreat culture as consumers seek moments of comparatively affordable joy. See also Commercialising New Food + Drink Occasions. |
The Home-Baking Resurgence | While many baking enthusiasts downed their spatulas after the pandemic lockdowns ended, a growing number are now revisiting the hobby as a calming and inexpensive creative avenue. However, time is of the essence as bakers look for convenient and quick bakes that fit into their tight schedules. See also The Happy Hobby Boom. |
Bakery’s Better-For-You Lens | Bakery items that are low in sugar and offer health benefits but still feel like a genuine indulgence are appealing to consumers globally. As such, brands and ingredient manufacturers are investing in ways to push the dial forward on ‘healthy’ sweetness, gut wellness and everyday functional benefits. |
Bakery 24/25: Sector Outlook
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