European Food Trends 2024: Alimentaria
Published 29 March 2024
Cost-effective, protein-laden and convenient flavourful product innovations were front and centre at this year’s Alimentaria in Barcelona (March 18-21). Highlights include ready meals and seasonings that enable the preparation of easy and tasty dishes, snacks that fulfil evolved wellness needs and café-standard beverages for at-home consumption. We highlight the most memorable offerings.
Evolving Convenient Eats
Celebrating Healthier Living
Taking Flavour Forward
Consumers are increasingly preparing meals at home to avoid pricey takeaways and restaurant bills (notable among Gen Zers). In line with this, exhibitors unveiled innovative ready meals and drink formats that can be stocked up and stored for long periods. They’re also seeking inspiration from local recipes to develop culturally authentic ready-made dishes.
Consumers are increasingly preparing meals at home to avoid pricey takeaways and restaurant bills (notable among Gen Zers). In line with this, exhibitors unveiled innovative ready meals and drink formats that can be stocked up and stored for long periods. They’re also seeking inspiration from local recipes to develop culturally authentic ready-made dishes.
Consumers’ shifting wellness priorities were driving factors for innovation at Alimentaria. While protein and probiotics were superstar ingredients at the show, snacks received a healthy makeover. Alongside this, tea brands promoted comforting blends that support women’s health. See Food + Health Trends: 24/25 for more.
Exhibitors showcased a diverse array of intense, memorable and unexpected flavours. Cue intriguing seasonings and sauces to elevate cooking at home, and snacks with a spice-fuelled, fiery kick. For further exploration into flavour trends, read Future Flavours Forecast: 24/25.
European Food Trends 2024: Alimentaria
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
More Reports From Stylus
More Reports From Stylus
New Luxury Dynamics: Food & Drink's Prestige Playbook
Luxury food and drink is taking on more diverse dimensions: fine dining is shaped by new wellness-driven behaviours, meat is recast as a high‑craft indulgence, premium pantry staples are becoming the ultimate status markers, and ethical sourcing is now synonymous with refined values. These shifts demonstrate how food...