Spirits Trends to Watch: BCB London 2025
Published 04 July 2025
London’s biggest alcohol show, formally known as Imbibe but this year rebranded as BCB London (June 30-July 1), was a cornucopia of spirits innovation. Brands showcased plentiful intricately-flavoured yet locally accessible versions of spirits from around the world, while sustainable brands outlined ecological efforts present at every part of the production process.
Categories Reinvented
Eco Operations
Trending Flavours & Styles
Spirits producers took inspiration from drinks formats and categories from around the world to create their own versions, using a combination of local ingredients and international techniques. Meanwhile, brands tweaked spirit flavour profiles to make them less intimidating to unfamiliar audiences. Creating affordable spirits for on-trade use was also a key concern as rising prices force potential drinkers out of bar spaces.
Spirits producers took inspiration from drinks formats and categories from around the world to create their own versions, using a combination of local ingredients and international techniques. Meanwhile, brands tweaked spirit flavour profiles to make them less intimidating to unfamiliar audiences. Creating affordable spirits for on-trade use was also a key concern as rising prices force potential drinkers out of bar spaces.
The environmental agenda of some producers permeated every part of their business, from soil- and nature-friendly farming and renewable energy usage to their use of lighter-footed packaging. Carbon milage also played an important part, with brands highlighting hyper-local supply chains and production lines.
Flavour innovation was widespread at BCB, with key fruits and botanicals including zingy flavours like ginger and mango alongside peppery, spicy and even meaty profiles coming the fore. Meanwhile, exhibitors extolled the rise in interest for Asian spirits like soju and shochu in the European market.
Spirits Trends to Watch: BCB London 2025
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
More Reports From Stylus
More Reports From Stylus
Asian Food & Drink Trends: FHA Singapore 2026
At this year’s Food & Hospitality Asia (April 21-24, Singapore), Asia’s largest food and hospitality event, brands from across the world exhibited an abundance of nutritionally packed products that deftly target Asia’s increasingly selective, wellness-focused consumers. Meanwhile, punchy flavours and convenient new...