Spirits Trends to Watch: BCB London 2025
London’s biggest alcohol show, formally known as Imbibe but this year rebranded as BCB London (June 30-July 1), was a cornucopia of spirits innovation. Brands showcased plentiful intricately-flavoured yet locally accessible versions of spirits from around the world, while sustainable brands outlined ecological efforts present at every part of the production process.
Categories Reinvented
Eco Operations
Trending Flavours & Styles
Spirits producers took inspiration from drinks formats and categories from around the world to create their own versions, using a combination of local ingredients and international techniques. Meanwhile, brands tweaked spirit flavour profiles to make them less intimidating to unfamiliar audiences. Creating affordable spirits for on-trade use was also a key concern as rising prices force potential drinkers out of bar spaces.
Spirits producers took inspiration from drinks formats and categories from around the world to create their own versions, using a combination of local ingredients and international techniques. Meanwhile, brands tweaked spirit flavour profiles to make them less intimidating to unfamiliar audiences. Creating affordable spirits for on-trade use was also a key concern as rising prices force potential drinkers out of bar spaces.
Summary
Categories Reinvented | Spirits producers took inspiration from drinks formats and categories from around the world to create their own versions, using a combination of local ingredients and international techniques. Meanwhile, brands tweaked spirit flavour profiles to make them less intimidating to unfamiliar audiences. Creating affordable spirits for on-trade use was also a key concern as rising prices force potential drinkers out of bar spaces. |
Eco Operations | The environmental agenda of some producers permeated every part of their business, from soil- and nature-friendly farming and renewable energy usage to their use of lighter-footed packaging. Carbon milage also played an important part, with brands highlighting hyper-local supply chains and production lines. |
Trending Flavours & Styles | Flavour innovation was widespread at BCB, with key fruits and botanicals including zingy flavours like ginger and mango alongside peppery, spicy and even meaty profiles coming the fore. Meanwhile, exhibitors extolled the rise in interest for Asian spirits like soju and shochu in the European market. |
Spirits Trends to Watch: BCB London 2025
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