Material Matters

Brands are rethinking packaging not just in terms of waste reduction, but moreover to redefine their role in environmental stewardship. From compostable stickers to Prevented Ocean Plastic and aluminium-free cartons, progressive innovations reflect a shift from reactive compliance to leading actions that drive real change.

Promoting Mindful Consumption

From more detailed animal welfare disclosures to the proliferation of trusted ethical labels, on-pack product transparency has become a key consideration for today’s shopper. Meanwhile, brands are turning packaging into tools for reuse, recycling and education via a focus on second-use functionality and better metrics for tracking recycling.

Steering Healthier Habits

With growing health awareness and regulatory pressure, brands are increasingly expected to guide better food choices. Here, clear labelling empowers smarter decisions, especially in busy retail environments. Meanwhile, for children, wellness-focused packaging can play a crucial role in shaping lifelong nutrition patterns. See also Packaging Futures 25–27: Designing Healthy Solutions and Food Packaging Pathways 23–24: Labelling Focus.

Sensory-Led Positioning

Packaging can be a powerful sensory interface that aids choice, evokes emotion and deepens consumer connection. By mimicking textures, triggering taste associations, and inviting interaction, brands are using packaging to turn everyday rituals into immersive experiences. See also Packaging Futures 25–27: Character, Creativity, Craftsmanship.