
Published 06 October 2025
Chronic inflammation – linked to disease, fatigue, joint pain, digestive issues and low mood – has shifted from niche term to central theme in consumer wellbeing. As inflammation becomes an everyday lifestyle concept, like cholesterol and blood sugar, brands can frame it as a manageable metric (akin to step count or sleep). With ageing populations facing ‘inflammaging’, reducing inflammation will become a cornerstone of disease prevention and longevity.



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