
Published 18 February 2026
Our annual Future Flavours Forecast delivers a bold, forward-looking dive into the most compelling tastes shaping 26/27 and beyond. Together, this stimulating suite of reports distils insights from 90+ brands and businesses into a single, cohesive, cross-category vision – an unmissable resource for brands across food, beverage, beauty, ingredients, home, hospitality and beyond.



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The boundaries between consumer categories have become more blurred. Established food and drink brands are leveraging recognition and emotional equity to move into adjacent food and drink territories as well as entirely new sectors – for instance, beauty, fashion, homeware and travel. This allows brands to diversify...