Published 17 September 2025

Author

8 min read

This year’s Speciality & Fine Food Fair in London (September 9-10) brought together some of Europe’s most forward-thinking premium food and drink brands and start-ups to showcase the latest in holistic wellbeing, enticing flavour and ethical ingredient sourcing.

Elevated Wellness Avenues

Evolving Flavour Expressions

Delving into Drinks

Superior Sourcing

Innovative health-focused launches at the show spotlight gut wellbeing, hormonal support and functional nutrition, with pioneering brands reimagining everyday staples – from sauces and salts to snacks and drinks – through the lens of holistic wellbeing. Read Food + Health Trends 25/26 for more on how brands can tap into consumers’ pertinent wellbeing concerns.

Summary

Elevated Wellness Avenues	Innovative health-focused launches at the show spotlight gut wellbeing, hormonal support and functional nutrition, with pioneering brands reimagining everyday staples – from sauces and salts to snacks and drinks – through the lens of holistic wellbeing. Read Food + Health Trends 25/26 for more on how brands can tap into consumers’ pertinent wellbeing concerns.
Evolving Flavour Expressions	Helping consumers achieve spicy and complex dishes easily at home was the driving force behind many brands at this year’s show. Meanwhile, innovative start-ups have achieved layered and multifaceted flavour profiles using slow and gentle extraction methods.
Delving into Drinks	Chilled teas and modern alcohol alternatives took centre stage, with brands reimagining traditional formats using botanicals, hops and honey. Innovations included whole-fruit liqueurs, white-tea-based sodas, and mead reimagined for a modern audience.
Superior Sourcing	Brands foregrounded ethical farming partnerships, biodiversity-aligned ingredient sourcing and community engagement, showcasing their social and environmental values via packaging, brand messaging and flavour-driven product development.

Fine Food Trends: Speciality & Fine Food Fair 2025

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