Sector Outlook 26/27: Coffee
Published 25 November 2025
Coffee brands globally are capitalising on consumers’ continued calls for wellness-enhancing beverages and quality convenient options for at-home preparation and a desire for novel flavour experiences. Innovation in this sector is relying on new research qualifying coffee’s innate health benefits and new production processes that have uncovered complex flavour notes.
Healthier Joe
Captivating Convenience Coffee
Coffee Flavour Flex
Coffee continues its ascendance as a wellness beverage, partly helped by a recent ruling in the US that allows all coffee drinks to be labelled as “healthy” as long as they contain less than five calories per serving. Furthermore, coffee brands are bolstering their beverages with a broader array of functional ingredients, while decaf sips also gain new relevance.
Coffee continues its ascendance as a wellness beverage, partly helped by a recent ruling in the US that allows all coffee drinks to be labelled as “healthy” as long as they contain less than five calories per serving. Furthermore, coffee brands are bolstering their beverages with a broader array of functional ingredients, while decaf sips also gain new relevance.
Instant coffee is experiencing a resurgence as consumers look for more cost-effective and convenient options amidst increasing cost-of-living pressures. Meanwhile, as pinpointed in our Sector Outlook 25/26: Coffee, coffee concentrates are becoming a more popular choice among convenience seekers.
Coffee producers are tweaking their production processes, including coffee cherry processing, as well as ageing and roasting the beans, to create nuanced layers of flavour. For more on consumers’ growing preference for coffee drinks with compelling flavour profiles, read Exploring New Coffee Culture.
Sector Outlook 26/27: Coffee
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