Baby Boomer Food & Drink Trends: 25/26
Health-conscious baby boomers (born between 1946 and 1964) are prioritising balanced whole-food diets that aid muscle retention, support cognitive health and offer disease prevention. With huge potential for commercial gains, astute brands and ingredient manufacturers are developing and investing in better age-smart product solutions for older consumers.
Living Well, Ageing Slowly
Fortifying the Superagers
Keeping Cognitively Well
Older adults are shifting their focus from simply living longer to thriving for longer. Enabled by medical breakthroughs and optimised nutrition, they’re investing in wellness strategies that promise vitality and resilience. However, rising grocery prices, limited mobility and lack of access to affordable fresh produce often make nutritious choices more difficult to maintain for cost-conscious seniors.
Older adults are shifting their focus from simply living longer to thriving for longer. Enabled by medical breakthroughs and optimised nutrition, they’re investing in wellness strategies that promise vitality and resilience. However, rising grocery prices, limited mobility and lack of access to affordable fresh produce often make nutritious choices more difficult to maintain for cost-conscious seniors.
Summary
Living Well, Ageing Slowly | Older adults are shifting their focus from simply living longer to thriving for longer. Enabled by medical breakthroughs and optimised nutrition, they’re investing in wellness strategies that promise vitality and resilience. However, rising grocery prices, limited mobility and lack of access to affordable fresh produce often make nutritious choices more difficult to maintain for cost-conscious seniors. |
Fortifying the Superagers | Innovative nutritional strategies are reshaping ageing health by targeting muscle strength, bone density and digestion. From protein enhancements to texture adaptations, the focus is shifting towards accessible solutions that empower seniors to maintain their vitality, independence and wellbeing through everyday dietary improvements. For more on developments in protein, see Prioritising Protein-Obsessed Consumers. |
Keeping Cognitively Well | Diets high in omega-3 fatty acids, B vitamins and antioxidants have proven beneficial for brain health—and food brands and ingredients producers are playing a greater role in making these nutrients more widely available. At the same time, awareness of the gut-brain connection is steadily growing, reshaping how people think about cognitive wellness. |
Baby Boomer Food & Drink Trends: 25/26
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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