Format & Flavour Unleashed

Beer drinkers are increasingly open to experimentation, with fruity styles and tea/beer hybrids gaining traction. This adventurous spirit is fuelling interest in beer tourism and immersive taproom experiences, drawing more people into craft beer culture. As flavour innovation expands, so does enthusiasm for beer as a sensory and social experience.

Beer by Design

Tech and innovation are revolutionising the beer industry, transforming both brewing and drinking – from flavour-enhancing vessels to advanced techniques, such as brewing beer from atmospheric water. Meanwhile, private-label beers are being positioned as thoughtfully crafted options for ‘everyday premium’ consumption.

Sustainability on Tap

The beer industry is embracing eco-friendly practices from field to pint. Some brewers increasingly turn to regeneratively farmed grains that restore soil health and reduce carbon emissions, while others are crafting tipples from upcycled ingredients – like surplus bread, pasta and fruit – to minimise food waste.

Brews for Balance

Beer is getting a wellness makeover with brands adding probiotics for gut health and adaptogens to help ease stress. Meanwhile, low- and no-alcohol options are shedding their vanilla image to offer satisfying taste with fewer downsides for the mindful drinker.