Sector Outlook: Beer 26/27
Published 21 August 2025
The beer market, expected to grow from about $793bn in 2025 to more than $1.6tn by 2035, (FMI, 2025) has become a canvas for creative product development, cultural appreciation and eco-aligned consumption. From probiotic brews and pistachio-infused stout to lager made from naan bread, we uncover boundary-pushing product development.
Format & Flavour Unleashed
Beer by Design
Sustainability on Tap
Brews for Balance
Beer drinkers are increasingly open to experimentation, with fruity styles and tea/beer hybrids gaining traction. This adventurous spirit is fuelling interest in beer tourism and immersive taproom experiences, drawing more people into craft beer culture. As flavour innovation expands, so does enthusiasm for beer as a sensory and social experience.
Beer drinkers are increasingly open to experimentation, with fruity styles and tea/beer hybrids gaining traction. This adventurous spirit is fuelling interest in beer tourism and immersive taproom experiences, drawing more people into craft beer culture. As flavour innovation expands, so does enthusiasm for beer as a sensory and social experience.
Tech and innovation are revolutionising the beer industry, transforming both brewing and drinking – from flavour-enhancing vessels to advanced techniques, such as brewing beer from atmospheric water. Meanwhile, private-label beers are being positioned as thoughtfully crafted options for ‘everyday premium’ consumption.
The beer industry is embracing eco-friendly practices from field to pint. Some brewers increasingly turn to regeneratively farmed grains that restore soil health and reduce carbon emissions, while others are crafting tipples from upcycled ingredients – like surplus bread, pasta and fruit – to minimise food waste.
Beer is getting a wellness makeover with brands adding probiotics for gut health and adaptogens to help ease stress. Meanwhile, low- and no-alcohol options are shedding their vanilla image to offer satisfying taste with fewer downsides for the mindful drinker.
Sector Outlook: Beer 26/27
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