Sector Outlook 25/26: Gin
Gin is experiencing strong on-premises sales worldwide, supported by evolving gin-driven cocktail culture, with innovation coming from hyperlocal botanicals and new flavour-enhancing production methods. Asian markets are emerging as the ones to watch, with India and Japan seeing some of the highest levels of growth. Meanwhile, sustainability concerns are fuelling low-emission production and regeneratively farmed botanicals.
Tracking the Global Ginscape
Gin’s Flavour Frontiers
A Conscientious Spirit
While the UK and the US remain the top spenders within the gin industry (Statista, 2024), stagnation in off-premises gin sales puts the spotlight on Asian countries, where both at-home and out-of-home sales are buoyant. Offering a bright light for gin, India and Japan are expected to see the highest annualised growth rates between 2025 and 2035, at 7.2% and 4.9%, respectively (FMI, 2025).
While the UK and the US remain the top spenders within the gin industry (Statista, 2024), stagnation in off-premises gin sales puts the spotlight on Asian countries, where both at-home and out-of-home sales are buoyant. Offering a bright light for gin, India and Japan are expected to see the highest annualised growth rates between 2025 and 2035, at 7.2% and 4.9%, respectively (FMI, 2025).
Summary
Tracking the Global Ginscape | While the UK and the US remain the top spenders within the gin industry (Statista, 2024), stagnation in off-premises gin sales puts the spotlight on Asian countries, where both at-home and out-of-home sales are buoyant. Offering a bright light for gin, India and Japan are expected to see the highest annualised growth rates between 2025 and 2035, at 7.2% and 4.9%, respectively (FMI, 2025). |
Gin’s Flavour Frontiers | Globally, distillers are experimenting with local botanicals as well as region-specific methods, such as cask-resting or finishing gin with local spirits. Tech-enabled production also entices adventurous consumers with flavour innovation as gin becomes the spirit of choice in cocktail bars worldwide. For more on tech-fuelled food and drink, see Food + Tech Trends: 25/26. |
A Conscientious Spirit | To mitigate their environmental impact, gin distilleries are adopting low-emission boilers, powered by renewable sources. Brands are also redesigning packaging to reduce production and transportation emissions and looking to regenerative aquaculture for unique flavour profiles. |
Sector Outlook 25/26: Gin
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
