Sector Outlook 25/26: Gin
Published 28 May 2025
Gin is experiencing strong on-premises sales worldwide, supported by evolving gin-driven cocktail culture, with innovation coming from hyperlocal botanicals and new flavour-enhancing production methods. Asian markets are emerging as the ones to watch, with India and Japan seeing some of the highest levels of growth. Meanwhile, sustainability concerns are fuelling low-emission production and regeneratively farmed botanicals.
Tracking the Global Ginscape
Gin’s Flavour Frontiers
A Conscientious Spirit
While the UK and the US remain the top spenders within the gin industry (Statista, 2024), stagnation in off-premises gin sales puts the spotlight on Asian countries, where both at-home and out-of-home sales are buoyant. Offering a bright light for gin, India and Japan are expected to see the highest annualised growth rates between 2025 and 2035, at 7.2% and 4.9%, respectively (FMI, 2025).
While the UK and the US remain the top spenders within the gin industry (Statista, 2024), stagnation in off-premises gin sales puts the spotlight on Asian countries, where both at-home and out-of-home sales are buoyant. Offering a bright light for gin, India and Japan are expected to see the highest annualised growth rates between 2025 and 2035, at 7.2% and 4.9%, respectively (FMI, 2025).
Globally, distillers are experimenting with local botanicals as well as region-specific methods, such as cask-resting or finishing gin with local spirits. Tech-enabled production also entices adventurous consumers with flavour innovation as gin becomes the spirit of choice in cocktail bars worldwide. For more on tech-fuelled food and drink, see Food + Tech Trends: 25/26.
To mitigate their environmental impact, gin distilleries are adopting low-emission boilers, powered by renewable sources. Brands are also redesigning packaging to reduce production and transportation emissions and looking to regenerative aquaculture for unique flavour profiles.
Sector Outlook 25/26: Gin
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