The Intentional Indulgence Era
Challengers Take Centre-Stage
Reviving Fortified Wines
As consumers adopt a quality-over-quantity approach to wine consumption, premium small-format bottles and canned wines are helping individuals control their intake. Alcohol-free varieties are being enjoyed by a wider swathe of drinkers (see Key Stats), while low-intervention viticulture chimes with concerns around environmental and personal wellbeing.
As consumers adopt a quality-over-quantity approach to wine consumption, premium small-format bottles and canned wines are helping individuals control their intake. Alcohol-free varieties are being enjoyed by a wider swathe of drinkers (see Key Stats), while low-intervention viticulture chimes with concerns around environmental and personal wellbeing.
Summary
The Intentional Indulgence Era | As consumers adopt a quality-over-quantity approach to wine consumption, premium small-format bottles and canned wines are helping individuals control their intake. Alcohol-free varieties are being enjoyed by a wider swathe of drinkers (see Key Stats), while low-intervention viticulture chimes with concerns around environmental and personal wellbeing. |
Challengers Take Centre-Stage | Younger consumers’ adventurous tastes are propelling them towards lesser-known regions and varietals, including indigenous grapes with provenance narratives. An increasingly experimental outlook is similarly toppling longstanding viticultural stereotypes and popularising novel styles – whether that’s more robust, dinner-worthy rosés, or affordable alternative sparkling wines. |
Reviving Fortified Wines | The worldwide market for fortified wines will register a CAGR of 5% to 2029, with APAC driving growth (Mordor Intelligence, 2024). By staging cocktail bar pop-ups and collaborations with cookery influencers, port and sherry brands are enticing new demographics and diversifying drinking occasions beyond the festive season. |
Sector Outlook 24/25: Wine
Topics
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