
Published 31 August 2022
As expert navigators of our fast-paced hybrid reality, the Virtual Vanguard are in a constant state of motion, rapidly evolving and upgrading their style in sophisticated ways. This year’s update includes trading utilitarianism for the ethereal, and high-contrast colourways for the occasional neutral tones.



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The global sleep and loungewear markets are more lucrative and wide-ranging than ever, with a variety of exciting opportunities ranging from merch collaborations and wellness pivots to athleisure updates injecting new energy into the staple categories. This report builds on the still-relevant insights from our