
Published 31 August 2022
Last year’s Soulful Sophisticates become a quietly disruptive cohort who fuse sportswear with luxury in an aspirational but distinctly youthful way, championing modern androgyny and vintage prep in the process.



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As fashion collaborations become increasingly wide-ranging and unexpected, the landscape has become a creative free-for-all, with brands taking big swings to stand out in a crowded space. Despite oversaturation concerns, consumer appetite is still high for smart collabs driven by imagination and exclusivity.