
Published 31 August 2022
Similar to 2022’s Goth Lovers cohort in their irreverence, passion for music and symbiotic relationship with both underground and online culture, this is the most subversive of our 2023 collectives to watch. It’s a decidedly alternative grouping – however, huge opportunity exists to engage with them via their ferocious appetite for all things edgy, unsung and off-piste.



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The latest runway season got under way in New York with an edited schedule of designer names all focused on a clear mandate for A/W 26. The season’s key message is for wearability and reinterpreted classics, enduringly commercial in their familiarity. That’s not to say things don’t look fresh; the season’s newness is...