
Published 31 August 2022
Similar to 2022’s Goth Lovers cohort in their irreverence, passion for music and symbiotic relationship with both underground and online culture, this is the most subversive of our 2023 collectives to watch. It’s a decidedly alternative grouping – however, huge opportunity exists to engage with them via their ferocious appetite for all things edgy, unsung and off-piste.



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