Fashion Sustainability Round-Up: May 2024
Published 22 May 2024
New numbers indicate that the global sustainable fashion market is set to reach $33bn by 2030 (Coherent Market Insights, 2024). But as a slew of new worldwide regulations demand transparency and a crackdown on greenwashing, it’s more important than ever for brands to incite real change. We highlight the most exciting and innovative sustainable fashion updates from the last six months.
Regulating a Sustainable Future
Evolving Established Avenues
Waste Not, Want Not
From fast-fashion taxes and demands for transparency, to restrictions on advertising and an emphasis on education, a litany of new legislation could soon force global brands to entirely reconsider their approaches to sustainability for the better, encouraging achievable goal-setting and genuine purpose-led innovation.
From fast-fashion taxes and demands for transparency, to restrictions on advertising and an emphasis on education, a litany of new legislation could soon force global brands to entirely reconsider their approaches to sustainability for the better, encouraging achievable goal-setting and genuine purpose-led innovation.
Repair and rental initiatives follow resale as the sustainability avenues most readily adopted by brands, with repair in particular continuing to represent a lucrative commercial opportunity with major circularity benefits. Elsewhere, unearthing new plant-based innovations is still front of mind, with industry leaders exploring new solutions to old problems.
Finding solutions for textile waste remains a central sustainability concern for many brands, but it’s begun to morph into a fun-fuelled playground where designers challenge themselves to create beautiful, covetable pieces via upcycling projects and creative collaborations. Meanwhile, design for disassembly becomes a surprisingly inspiring space for personalisation and experimentation.
Fashion Sustainability Round-Up: May 2024
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