Published 22 May 2024

8 min read

New numbers indicate that the global sustainable fashion market is set to reach $33bn by 2030 (Coherent Market Insights, 2024). But as a slew of new worldwide regulations demand transparency and a crackdown on greenwashing, it’s more important than ever for brands to incite real change. We highlight the most exciting and innovative sustainable fashion updates from the last six months.

Regulating a Sustainable Future

Evolving Established Avenues

Waste Not, Want Not

From fast-fashion taxes and demands for transparency, to restrictions on advertising and an emphasis on education, a litany of new legislation could soon force global brands to entirely reconsider their approaches to sustainability for the better, encouraging achievable goal-setting and genuine purpose-led innovation.

From fast-fashion taxes and demands for transparency, to restrictions on advertising and an emphasis on education, a litany of new legislation could soon force global brands to entirely reconsider their approaches to sustainability for the better, encouraging achievable goal-setting and genuine purpose-led innovation.

Summary

Regulating a Sustainable Future

From fast-fashion taxes and demands for transparency, to restrictions on advertising and an emphasis on education, a litany of new legislation could soon force global brands to entirely reconsider their approaches to sustainability for the better, encouraging achievable goal-setting and genuine purpose-led innovation.

Evolving Established Avenues

Repair and rental initiatives follow resale as the sustainability avenues most readily adopted by brands, with repair in particular continuing to represent a lucrative commercial opportunity with major circularity benefits. Elsewhere, unearthing new plant-based innovations is still front of mind, with industry leaders exploring new solutions to old problems.

Waste Not, Want Not

Finding solutions for textile waste remains a central sustainability concern for many brands, but it’s begun to morph into a fun-fuelled playground where designers challenge themselves to create beautiful, covetable pieces via upcycling projects and creative collaborations. Meanwhile, design for disassembly becomes a surprisingly inspiring space for personalisation and experimentation.

Fashion Sustainability Round-Up: May 2024

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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Street Style 2024: Part Two

Street Style 2024: Part Two

Street Style 2024: Part Two

Street Style 2024: Part Two

Street Style 2024: Part Two

Key S/S 25 runway trends echo strongly on the street this season, with fashion week attendees opting for statement jewellery, boho styling, and preppy sportswear updates. Elsewhere, romantic femininity continues to reign, kitsch and irony provide a playful outlet, and pragmatic utility looks remain relevant.

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