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The Kitsch Factor
In Uniform
Impermanent Gems
The Resale Angle
Central to this trend is a joyful sense of kitschy irony that plays into ongoing, off-kilter aesthetics especially popular with younger demographics. When considering cross-category collaborations or exploring new product avenues, prioritise humour-led design and one-off collectibles to ensure a covetable and quirky conversation piece.
Central to this trend is a joyful sense of kitschy irony that plays into ongoing, off-kilter aesthetics especially popular with younger demographics. When considering cross-category collaborations or exploring new product avenues, prioritise humour-led design and one-off collectibles to ensure a covetable and quirky conversation piece.
Summary
The Kitsch Factor | Central to this trend is a joyful sense of kitschy irony that plays into ongoing, off-kilter aesthetics especially popular with younger demographics. When considering cross-category collaborations or exploring new product avenues, prioritise humour-led design and one-off collectibles to ensure a covetable and quirky conversation piece. |
In Uniform | When it comes to apparel branded with logos of food and beverage companies, the line between merch and uniform becomes oddly – and, perhaps, intentionally – blurred. Feeding fashion’s penchant for high/low collabs and (often worrisome) obsession with working-class aesthetics, clothing and food brands alike are finding new, creative ways to authentically engage with this fascinating market niche. |
Impermanent Gems | It’s not just branded merchandise that’s hitting the spot with consumers; actual foodstuffs also play a huge role in the appeal of these crossovers. With a much shorter shelf life than a handbag or T-shirt, we analyse how companies are making edible, impermanent yet sartorially driven products appeal to customers across demographics. |
The Resale Angle | Playing to the hypebeasts is key to cornering this market, where novelty and exclusivity combine to develop in-demand products almost guaranteed to cause a commotion on the resale scene – creating online buzz in the process. Here, we highlight the key engagement strategies and product categories needed to reach this clued-up cohort. |
A Feast for the Eyes: Food x Fashion
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.