The Status of Sleep: Consumers & the Quest for Rest

Published 14 October 2024

Author

8 min read

By 2032, the global sleep market (encompassing wearables, bedding and supplements) is expected to reach $108.21bn, up from $63.98bn in 2023 (Straits Research, 2024). Consumers’ enduring interest in rest as a tool for supercharging productivity and self-care is driving new habits and products, from early-evening social events to tech-infused mattresses.

Wellness Culture Centres Sleep

Dozing Off, Streamlined

Troubleshooting Sleep

Rising Refreshed

There’s been a cultural shift in how consumers view rest, with 54% of British Gen Zers defining sleep as self-care (Pion, 2024). However, people are getting less sleep due to stressful lifestyles, and many crave more shut-eye. Smart brands are responding to this issue with products and events that support consumers’ evolved sleep priorities.

Jump to section

As consumers try to sleep more and better, some are reaching for accessible remedies, like soporific supplements or drink mixes, calming bedtime rituals and high-tech sleep tools. Some are even stacking multiple nighttime strategies to hyper-optimise rest – a process described as “sleepmaxxing”.

Jump to section

For many consumers, getting a good night’s rest can be challenging. Globally, four in five people experience sleep disruptions (ResMed, 2023). Smart brands are developing products to help specific groups, including those experiencing menopause, rest-avoidant children and people with sleep disorders.

Jump to section

Waking up early, evaluating sleep data and optimising morning routines (including workouts, meditation and focused work) are becoming an integral part of consumers’ quest to sleep better at night. As doctors underscore the benefits of structured morning routines, health trackers use artificial intelligence (AI) to offer tailored advice on how to wake up rested.

The Status of Sleep: Consumers & the Quest for Rest

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Topics

AI & Robotics

Health & Wellness

Internet Culture

Metaverse

Science & Technology

Vitamins & Supplements

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Membership