
Published 05 October 2021
Joy is a human-driven direction, underpinned by a deepening desire for social connection and creativity. It celebrates leisure time and outdoor pursuits – from sports and games to art – and pioneers inclusivity, solidarity and contentment.
A carefree mentality influences a lively aesthetic, where animated forms and bold graphics mix with painterly marks in a riot of colour. Nostalgic design cues and a domestic spirit are central to comfort and reassurance, while low-value material palettes speak of resourcefulness, and the notion of ‘nothing new’.



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Retro-modernist nostalgia, darkly enigmatic colour and playful eccentricity are driving home interior aesthetics, accessorised with quirky, decorative products that add even more personality. From ethereal softness to tactile metallics, and humble hands-on creativity to process-driven meticulous craftsmanship, we...