Colour & Materials A/W 23/24: Joy
Published 05 October 2021
Joy is a human-driven direction, underpinned by a deepening desire for social connection and creativity. It celebrates leisure time and outdoor pursuits – from sports and games to art – and pioneers inclusivity, solidarity and contentment.
A carefree mentality influences a lively aesthetic, where animated forms and bold graphics mix with painterly marks in a riot of colour. Nostalgic design cues and a domestic spirit are central to comfort and reassurance, while low-value material palettes speak of resourcefulness, and the notion of ‘nothing new’.
Colour & Materials A/W 23/24: Joy
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
More Reports From Stylus
More Reports From Stylus
Colour & Material Directions S/S 2028: Fundamental
Fundamental is a practical direction, powered by human industriousness, quiet resilience, and a down-to-earth outlook on life. Grounded in resourcefulness and interconnected principles, it advocates products that are built to last: sturdy, solid and sustaining, created with care. Reassuringly imperfect and unserious, it...