Colour & Materials A/W 23/24: Joy
Published 05 October 2021
Joy is a human-driven direction, underpinned by a deepening desire for social connection and creativity. It celebrates leisure time and outdoor pursuits – from sports and games to art – and pioneers inclusivity, solidarity and contentment.
A carefree mentality influences a lively aesthetic, where animated forms and bold graphics mix with painterly marks in a riot of colour. Nostalgic design cues and a domestic spirit are central to comfort and reassurance, while low-value material palettes speak of resourcefulness, and the notion of ‘nothing new’.
Colour & Materials A/W 23/24: Joy
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